Media Director

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We are seeking a Media Director to join our Paid Media team. This person has B2B experience and will help lead and manage our growing roster of clients. The Media Director knows how to think big, craft bespoke strategies and smart media plans that drive impactful, measurable results for our clients. From leading creative brainstorms to analyzing quantitative data, you will take media clients from start to finish.

In this role, you’ll lead cross-channel advertising campaigns from strategy through reporting, manage client relationships, and drive results through analytical insights and creative thinking. The ideal candidate is proactive, detail-oriented, and skilled at balancing both client strategy and day-to-day execution within a fast-paced, collaborative environment.

This position is ideal for someone with 6-8 years of relevant experience in digital advertising and media management who’s ready to contribute to a dynamic team that blends strategy, creativity, and performance to deliver measurable impact.

Role location: This role is available within one of our offices in Boston, MA, New York, N.Y. or Washington, D.C. on a hybrid basis. The team is in-office at least 3 days per week.

ACCOUNTABILITIES & QUALIFICATIONS

As a Media Director on the Paid Media team, you will be responsible for:

• Lead multiple client accounts at one time, most with multiple end-to-end, multi-channel paid media campaigns; join weekly calls, present findings and proactive suggestions, actively participate in strategic conversations and collaborate to solve problems
• Develop all paid media strategy, translating short- and long-term client goals to campaign KPIs and maintaining a comprehensive work plan for internal and external teams
• Create media strategies and media plans from scratch, taking big picture ideas and identifying the best platforms and tactics that will help meet goals
• Manage and advise junior staff on the execution and optimization of digital ad campaigns across a variety of self-serve platforms and channels
• Create and review detailed reports, providing the big-picture analysis, recommendations and actionable takeaways to senior client contacts
• Work with the accounts team to stay up-to-date on all client news, events and priorities
• Problem-solve and troubleshoot in ads platforms when crises inevitably arise
• Stay on top of advertising trends and ever-changing platform policies; regularly share updates to internal and client teams on changes or new opportunities
• Work closely with paid media leadership to pitch new business and proactively seek out new client opportunities, tapping into your professional network for leads
• Work closely with paid media team members to establish and implement internal processes for efficiency and industry best practices

Essential skills:

• Has 6-8 years of experience in the planning, buying, and management of omnichannel paid media campaigns including paid social (Meta, LinkedIn, Reddit, etc), search (Google, Bing), video and CTV/OTT, programmatic, streaming audio, print, OOH, direct publisher buys, etc
• Experience in content syndication a plus but not required
• Expertise with Tech B2B, SaaS, ABM, and performance-heavy clients
• Experience working in a fast-paced environment and directly with clients to handle competing deadlines
• Agency experience is a plus
• Excellent written and oral communication skills with all levels of company staff, clients and vendors
• Reliable self-organization systems and meticulous attention to detail
• Demonstrated research and problem-solving skills
• Experience (directly/indirectly) managing staff, with the ability to manage, motivate and mentor team members
• The strong desire to be a team player and the ability to work with a team to achieve group objectives

Preferred skills:

• Agency experience managing multi-channel campaigns.

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $110,000-$130,000

#LI-KM1
#LI-Hybrid