Director, Membership Growth & Retention

We are seeking a highly analytical, strategic, and action-oriented leader to serve as the Director, Membership Growth and Retention. This person will be the strategic lead for Oura’s Membership business, driving its growth and evolution, and exploring new levers to scale and monetize sustainably.

You will partner closely with executives and senior leaders across several Oura teams to ensure Oura’s Membership remains a durable, flexible platform that deepens engagement, grows lifetime value, and scales with both enterprise and consumer demand.

This leader will be equally comfortable shaping strategy at the executive level, diving deep into data to uncover insights that guide decisions, and working hands-on with teams to execute. Success requires exceptional analytical curiosity, strong business judgment, and the ability to translate insights into action. You must be able to connect the dots across complex systems and lead through ambiguity in a fast-paced, global environment.

Location: U.S Remote, East Coast Preferred

What you will do:

• Shape membership strategy: Define and evolve Oura’s membership business model across pricing, packaging, add-ons, channels, and geographies, balancing simplicity with future flexibility.
• Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-centric programs.
• Lifecycle retention strategy: Guide lifecycle retention programs that strengthen engagement and reduce churn, aligning them tightly with broader membership goals.
• Operationalize business design: Translate business objectives into scalable membership programs such as loyalty, bundles, and international expansion.
• Forecast and optimize: In partnership with finance, build frameworks for forecasting and measuring membership health (activation, engagement, retention, churn, and lifetime value) and use those insights to guide strategy and resource allocation.
• Segmentation and personalization: Champion data-driven segmentation and help design personalized member journeys that increase relevance, satisfaction, and long-term value.
• Experimentation and test-and-learn: Drive a test-and-learn mindset across packaging, engagement, and retention programs, establishing clear success metrics and learning loops.
• Translate data into strategy and action: Partner with data and analytics teams to frame the right questions, uncover insights about acquisition, retention, and engagement, and translate those insights into clear business recommendations.
• Cross-functional leadership: Partner across Product, Engineering, Marketing, and Commercial to ensure the membership roadmap is delivered with clarity, alignment, and measurable impact.
• Influence at the highest levels: Act as a visible leader across Oura, shaping the membership narrative and strategy at the executive and board level.
  
  

We would love to have you on our team if you have:

• 12+ years of experience in strategy, business operations, or subscription/membership leadership roles.
• Proven ability to design and evolve scalable subscription or membership models, ideally within consumer health, wellness, fitness, or adjacent categories.
• Deep analytical fluency, experienced in translating data into insight and insight into action.
• Strong experience developing and executing lifecycle retention programs — driving engagement, winback, and loyalty through targeted interventions and cross-functional alignment.
• Comfortable defining metrics, working with data teams, and building frameworks for forecasting, segmentation, and retention analysis.
• Track record of improving retention, engagement, and LTV through data-informed experimentation, personalization, and lifecycle strategies.
• Strong cross-functional influence; skilled at navigating senior stakeholders and aligning teams across disciplines.
• Thrives in fast-paced, global environments and brings clarity in ambiguous situations.
• Excellent communicator and storyteller — capable of distilling complex data and strategic context for executives and boards.

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1 $165,000-$206,000
• Region 2 $156,000-$195,000
• Region 3 $143,000-$179,000

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)