Principal Product Manager, Growth

Principal Product Manager, Growth

PagerDuty is seeking a Principal Product Manager to lead our Growth initiatives and drive our transformation of value realization throughout different verticals of our product. In this pivotal role, you’ll own the end-to-end user journey from trial acquisition through paid conversion and platform adoption for existing customers across our Operations Cloud. You will build experimentation capabilities organization-wide while leading the vision, strategy, and execution of conversion optimization initiatives.

You will collaborate closely with product, engineering, design, pricing, and go-to-market teams to transform PagerDuty’s value realization and product adoption. Your analytical mindset and ability to synthesize user behavior data with experimentation results will be crucial as you optimize conversion funnels, onboarding experiences, and feature adoption workflows. The ideal candidate excels at building experimentation cultures, demonstrates strong business acumen in hybrid SLG/PLG environments, and thrives in fast-paced settings while managing multiple priorities and training other PMs on growth practices.

Key Responsibilities:

Growth Strategy & Experimentation

• Lead the vision, strategy, and execution for AI growth products and services.
• Lead vision, strategy, and execution for trial-to-paid conversion as well as existing customer optimization across Operations Cloud platform
• Build and scale experimentation infrastructure and culture across product teams
• Guide products through optimization cycles, setting clear success criteria and stage-gates for conversion improvements
• Make data-driven decisions to optimize user onboarding, activation, and expansion metrics

Cross-Functional Leadership & Enablement

• Matrix manage 8 engineers and dedicated UX designer focused on growth initiatives
• Train and enable existing PMs to integrate growth mindset and experimentation practices
• Collaborate with pricing team on packaging strategies that drive user adoption during consumption model transition
• Partner with Marketing, Sales, and Customer Success to define product-led go-to-market strategies

User Experience & Conversion Optimization

• Transform fragmented trial experiences into cohesive user journeys that drive activation
• Build in-product growth levers (upgrade prompts, usage dashboards, feature discovery workflows)
• Optimize product navigation and information architecture for self-service adoption
• Leverage AI capabilities where appropriate to enhance personalization and user guidance

Analytics & Performance

• Establish growth analytics capabilities to understand user behavior and conversion drivers
• Design and execute A/B and multivariate testing programs to optimize key growth metrics
• Synthesize qualitative customer feedback with quantitative experimentation results to ruthlessly prioritize based on impact
• Drive rapid iteration cycles with comfort for frequent testing and learning

Basic Qualifications:

• Deep understanding of a developer and reliability engineer as an end user and how they relate with the rest of their organization
• Understanding of the relationship between the core end user and the buyer and how that correlates with growth and retention
• Understanding of how modern organizations experience and desire to experience incident management products
• 7+ years of product management experience, with at least 3 years focusing on growth products at PLG SaaS organizations
• Proven track record optimizing conversion funnels and driving measurable growth metrics in enterprise SaaS environments
• Experience with A/B testing platforms, growth analytics tools, and experimentation frameworks
• Strong analytical and problem-solving skills with ability to translate data insights into user experience improvements
• Matrix management experience leading engineering and design teams
• Proven ability to train and enable other PMs on growth practices and experimentation methodologies

Preferred Qualifications:

• Experience building growth capabilities in organizations that balance between sales-led and product-led motions
• Background in consumption-based or usage-based pricing model transitions
• Experience with AI/ML applications in growth optimization and user personalization
• Familiarity with developer tools, infrastructure, or enterprise operations platforms
• Track record building experimentation cultures across multiple product teams
• Strong business acumen with understanding of enterprise customer adoption patterns and expansion motions

This role offers the opportunity to re-build PagerDuty’s growth capabilities from the ground up while driving significant business impact through improved user experiences, conversion optimization, and organizational experimentation maturity.

The base salary range for this position is 156,000 - 237,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.