About Pair Team
Pair Team is a mission-driven healthcare company that delivers whole-person care for Medicaid and Medicare patients. Our AI-powered virtual care platform, supported by a team of dedicated clinicians and care navigators, integrates primary care, behavioral health, and social services to drive measurably better outcomes for patients who are too often left behind by the healthcare system. We work hand-in-hand with health plans, community-based organizations, and state agencies to close care gaps, reduce unnecessary utilization, and improve quality of life for the communities we serve. Pair Team has been recognized for delivering 52% fewer ER visits and 26% fewer inpatient stays for our patient populations.
About the Opportunity
As Director of B2B & Content Marketing, you will own the strategy and execution of Pair Team's commercial marketing and content engine. You'll sit at the intersection of two critical priorities: driving B2B marketing that accelerates pipeline and market expansion across health plan, health system, network, and state partnerships; and building a content strategy that wins on SEO, social, and earned media to establish Pair Team as the category-defining voice in AI-powered care delivery.
You will partner closely with Growth, Commercial, Partnerships, Product, Clinical, and Government Relations leadership to translate business priorities into marketing programs that move the needle on revenue, brand authority, and market entry. This person will be a hands-on operator who can personally produce high-caliber content while also building systems and managing external partners to scale output.
You will be responsible for content strategy across B2B and thought leadership channels, commercial collateral and sales enablement, conference and event strategy, and competitive positioning—all in service of making Pair Team the trusted name in technology-enabled care for complex populations.
This is a fully remote position reporting to the SVP of Growth & Marketing.
What You’ll Do
B2B Marketing Strategy & Commercial Enablement:
- Own the translation of Growth and Commercial strategy into quarterly, KPI-driven marketing roadmaps by partnering with leadership to convert priorities, target audiences, state focus, and market insights into integrated campaign plans tied to pipeline and expansion goals.
- Develop and maintain Pair Team’s B2B messaging playbook: define, refine, and enforce core positioning across payer, CBO, health system, state, provider, and ACO audiences.
- Conduct and synthesize competitive intelligence to inform positioning and strategy, including state-by-state differentiation, payer pain points, RFP and policy trends, and buyer personas.
- Lead development of RFIs, RFPs, proposals, and related opportunity materials in close partnership with Growth and Partnerships teams.
- Turn business priorities into clear pitch narratives, value propositions, and objection-handling language for Growth, Commercial, and Partnership teams.
- Drive conference and event strategy and execution, including registration, outreach, speaking opportunities, media engagement, and post-event follow-up.
- Own execution of webinars, B2B newsletters, and targeted outreach campaigns aligned to commercial priorities.
- Coordinate and manage CRM and marketing automation workflows (e.g., HubSpot) for B2B pipeline nurture and engagement tracking.
Content Strategy & Earned Media:
- Build and own Pair Team’s content strategy across blog, social, video, and long-form thought leadership, with a focus on establishing category authority in AI-powered care delivery, Medicaid and Medicare innovation, and safety-net healthcare.
- Drive SEO performance: develop a keyword strategy, publish high-quality content at a consistent cadence, and measure organic traffic growth against targets.
- Own social media strategy and execution across company and executive channels (LinkedIn, etc.), creating a content calendar that blends original thought leadership, product storytelling, clinical insights, and industry commentary.
- Partner with clinical and product leaders to produce differentiated content—case studies, whitepapers, blog posts, video series, and data-driven narratives—that positions Pair Team as a thought leader.
- Collaborate with PR leadership on earned media strategy, ensuring content efforts amplify press placements, reporter relationships, and executive visibility.
- Build scalable content production workflows, whether through personal execution, management of freelancers and agencies, or a combination of both.
- Manage and grow a social calendar for senior leaders, covering LinkedIn presence, podcast appearances, speaking engagements, and industry commentary.
Creative Production, Collateral & Sales Enablement:
- Lead creation and maintenance of all B2B marketing assets, including pitch decks, one-sheets, case studies, conference materials, and other sales enablement collateral.
- Build and manage a scalable workflow for asset requests, version control, customization, and distribution to Growth, Commercial, and Partnership teams.
- Lead development of B2B and partner-facing website content, including key product and program experiences.
- Develop and refine payer and partner reporting materials, ensuring marketing supports account management,renewal and upsell efforts.
- Create target-specific materials tailored to market conditions, audience segments, and partnership types.
Executive & Organizational Support:
- Develop and refine decks and presentations for internal and external leadership use, including board presentations, investor materials, and executive briefings.
- Partner with Sales, Growth, Product, Government Relations, and Clinical leads to ensure all materials reflect accurate operations, outcomes, and program details.
- Execute on high-priority organizational marketing needs across teams.
What You’ll Need
- 6+ years of experience across demand generation, content marketing, and B2B/commercial marketing, with demonstrated impact supporting payer, health system, and state partnerships in healthcare.
- Experience in Medicaid, Medicare, or government-sponsored health programs.
- A proven track record of building and executing content programs that meaningfully moved SEO rankings, organic traffic, social engagement, or earned media outcomes.
- Ability to partner with Growth and Commercial leaders to shape marketing strategy that drives pipeline, expansion, and market entry—not just campaign execution.
- Demonstrated success influencing and enabling sales and partnership teams, including executive-level storytelling, account-based marketing, and deal support.
- Strong market intelligence and positioning skills, including competitive differentiation, buyer personas, and translating policy, RFP, and market signals into actionable strategy.
- Excellent written and verbal communication skills, with the ability to personally produce high-quality content and tailor messaging across executives, operators, clinicians, and community stakeholders.
- Proficiency with modern marketing and sales tech stacks (e.g., CMS platforms like Webflow, CRM/automation platforms like HubSpot) with a focus on insight generation and performance measurement.
- Experience building, managing, or scaling content functions—whether through direct production, freelancer/agency management, or a combination.
- Ownership mindset with a track record of tying marketing efforts to measurable business outcomes, including pipeline influence, revenue growth, and market expansion.
- Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes.
- Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.
Bonus Points for any of the following:
- Experience marketing AI/technology products in regulated industries.
- Familiarity with healthcare go-to-market partnership development across ACOs, FQHCs, IPAs, AAAs and/or other community-based organizations and healthcare providers.
- Background in both B2B and DTC marketing within healthcare.
- Experience with video content production, podcast strategy, or multimedia storytelling.
Our Values
Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection.
Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness.
Break through walls: We go the extra mile for our patients, partners and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status quo.
Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive intent.
Care comes first: We hold ourselves to the highest standards for our patients. We are relentless in the pursuit of our mission, and ensure that we are taking care of ourselves in order to care for others.
Because We Value You
- Competitive salary: $175,000 - $200,000
- Equity compensation package
- Flexible vacation policy – take the time you need to recharge
- Comprehensive health, vision & dental insurance
- $50 employer contribution to active HSA accounts
- 401k
- Life insurance and AD&D
- Work entirely from the comfort of your own home
- Monthly $100 work from home expense stipend
- We provide the equipment needed for the role
- Opportunity for rapid career progression with plenty of room for personal growth!
