Senior Product Manager, Ad Tech

Location: Remote

Travel Requirement: Less than 10%

Job Summary
PatientPoint is seeking a Senior Product Manager (Sr. PM) to lead one of our provider and patient-facing product lines. With a focus on product discovery and delivery within a strategically important area of our business, you’ll be the driving force behind a cross-functional product team, responsible for solving complex customer problems, creating measurable impact, and helping mature best practices as we build our product-led culture.

You’ll operate at a strategic and tactical level - owning the team’s problem space with deep expertise, pulling from your deep toolkit to guide rapid product discovery that better defines and validates new opportunities and product optimizations, ensuring outcomes are aligned with strategic goals and user needs, and building strong relationships with partners across our business to ensure well informed plans and smooth product iterations and delivery.

This is a hands-on role that requires strong product instincts, structured thinking, data literacy, a sense of urgency, ability to lead through change, and a relentless focus on value creation.

What You’ll Do

• Own and prioritize the roadmap for your product (a digital experience in provider offices/DOOH, driven by passive and/or interactive content and tools). Work with your cross functional team and partners to define and frame customer problems that are worth solving. Help create strategy and then translate it into meaningful product bets that align with PatientPoint’s mission and OKR’s.
• Be the expert for a product space. Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of DOOH and point of care experiences.
• Measure Outcomes, Not Output. Define success using meaningful KPIs tied to customer behavior and business value. Help the team interpret performance data, learn quickly, and iterate accordingly.
• Drive structured product discovery. Leverage your deep experience/toolkit of discovery tactics, and your partners in design and engineering, to test, validate and de-risk ideas. Tactics may include user interviews, prototyping, data, or various testing methodologies.
• Define and monitor success metrics for your projects and the outcomes that your roadmap delivers. Create and leverage data and insights to understand what’s happening in your product, how it ties to business value, and to craft compelling rationale for planning and readouts.
• Prioritize and effectively manage expectations. Gather input from your team and working group to inform your perspective, and then prioritize aggressively to focus the team’s energy on the most impactful work.
• Champion Cross-Functional Collaboration. Work fluidly with stakeholders across Product Marketing, Content, Data, Sales, Legal, and Customer Success. Ensure alignment without losing momentum.
• Elevate the Voice of the Customer. Serve as the conduit between the customer and the business. Use empathy, insight, and curiosity to deeply understand user needs and behaviors.
• Mentor junior team members. Support junior PMs or associate team members (as a peer) by modeling strong product practices, offering feedback, and contributing to a high-performing product culture.

What We Need

• Bachelor’s degree in Business, Computer Science, Design, Human-Computer Interaction (HCI) or a related field is required.
• 5+ years of experience in product management, product development, or a related field.
• Knowledge of Adtech platforms (Adserver, SSPs, DSPs) and their standards (openRTB, VAST, etc.)
• Demonstrated success leading empowered product teams to meaningful outcomes.
• Strong discovery skills—able to validate ideas before investing heavily in delivery.
• Experience with A/B testing, experimentation frameworks, and hypothesis-driven development.
• Strong data literacy and deep experience leveraging data to influence product decisions
• High business acumen and comfort navigating technical tradeoffs with Engineering partners.
• Excellent communication and storytelling skills; can align execs, partners and engage teams.
• Fluency with modern product tools (Jira, Confluence, Looker, Mixpanel, Figma) and Agile methodologies.

Desired Qualifications

• MBA or related Masters degree preferred
• Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI.
• Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations.
• Experience with DOOH products and capabilities in that context (ex. Content loops, ad products, personalization)
• Deep experience with ad tech platforms, including ad servers, SSPs, and DSPs, with a strong understanding of industry standards and protocols such as OpenRTB, VAST, VPAID, and programmatic auction mechanics.
• Experience or knowledge of customer data platforms.
• Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL.
• Previous experience with DOOH platforms such as BroadSign, SignageOS, or similar is a plus.

What You'll Need to Succeed

• You can move between strategy and execution with ease - connecting the “why” to the “what” and “how.”
• You are able to see the field, from competitive teardowns to internal opportunities, and define the path toward transformational product growth. You don’t just ship features - you solve real problems and prove it with data.
• You are self-sufficient in defining the right metrics to track in an unstructured environment, and proficient in pulling the data you need with minimal support.
• You’re a trusted partner to engineers, designers and business partners, and know how to co-lead with humility and clarity. You are able to model and mentor product management best practices within your peer group.
• You are able to mature processes, measurement and product capabilities with some degree of autonomy, connecting dots across the portfolio.
• You advocate for the customer without losing sight of business constraints.
• You lead through influence and foster accountability without command-and-control tactics.
• You thrive in ambiguity, drive momentum, and keep teams focused on outcomes.

Base Salary Band: $133,900 - $198,400

Compensation : At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint's total compensation package for employees. For additional details on our total benefits package, please review the section "About PatientPoint" at the end of this job description.

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