What is PerfectServe?
PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company was founded in 1997 and has grown steadily since then, with a notable jump after several major acquisitions were announced in 2019. PerfectServe now has 400+ employees, 30,000+ customers — spanning medical practices, hospitals, and health systems — and $100 million+ in annual revenue.
PerfectServe’s mission is to accelerate speed to care by optimizing provider schedules and routing communications — including messages, pages, calls, and alerts — to the right place at the right time in any care setting. By facilitating real-time information sharing, building better schedules, and automating important clinical workflows, we believe we can help our customers advance patient care and improve the well-being of their clinicians.
Leading analyst firms like Gartner® and KLAS Research have consistently validated our approach:
- In 2026, PerfectServe was named highest in execution and furthest in vision in the Gartner Magic Quadrant™ for Clinical Communication and Collaboration — the clear segment leader.
- PerfectServe also received two Best in KLAS awards in 2026 — one for physician scheduling and another for ambulatory clinical communications. That makes for 11 Best in KLAS awards over the past 9 years.
At PerfectServe, you'll have a unique opportunity to join a collaborative team with decades of experience that finds new ways to delight our customers every day. This involves consistent efforts to stay on the cutting edge of product development, which includes everything from implementing AI in new and existing solutions to brainstorming with customers about novel workflows. But you don't have to be in product to make in impact — everybody at PerfectServe contributes to important work that moves the business forward.
If you're looking for a well-established, tech-forward company full of smart people doing meaningful work, you've found the right place!
Overview
PerfectServe is seeking a Vice President of Commercial Strategy to serve as a close partner to the Chief Revenue Officer, operating as a strategic extension of the CRO across go-to-market strategy, growth priorities, and executive initiatives. This role is accountable for defining where we focus, how we win, and which opportunities matter most. It ensures commercial strategy is clear, data-driven, and aligned to the highest-impact growth opportunities across the business.
Core Accountabilities
Commercial Strategy and Direction
- Define where PerfectServe will compete across segments, customer profiles, and solution areas
- Establish clear strategic choices and tradeoffs to guide investment and focus
- Shape how the company wins in the market, including go-to-market approach and growth priorities
Customer Mix and Segmentation
- Define ideal customer profile and segmentation strategy
- Own the strategic view of customer mix across segments, deal size, and lifecycle stage
- Recommend where to focus, expand, or deprioritize based on growth potential and performance
Segment and Expansion Strategy
- Define strategy for priority growth areas, including non-acute care, ambulatory, and ASCs
- Identify and prioritize expansion opportunities across new markets and existing customers
- Establish clear entry strategies and growth priorities for targeted segments
Commercial Perspective on Strategic Partnerships
- Provide commercial perspective on the potential impact of strategic partnerships
- Assess alignment to ICP, segments, and growth priorities
- Frame where partnerships can meaningfully contribute to growth and where they will not scale
- Bring visibility to how partnerships contribute to pipeline, expansion, and revenue
(Chief Strategy Officer owns partnership strategy; VP of Partnerships owns relationships and execution)
Executive Narrative and Board Preparation
- Own development of commercial narratives for board and executive audiences
- Synthesize pipeline, performance, and market dynamics into clear, actionable insights
- Partner with the CRO to frame growth strategy, risks, and opportunities
Key Responsibilities
CRO Partnership and Strategic Leadership
- Operate as a strategic extension of the CRO, supporting prioritization and decision making
- Provide structured analysis to inform resource allocation and growth investments
- Act as a connector across Sales, Marketing, Product, Customer Success, and Strategy
Go-to-Market Strategy (Direction, Not Execution)
- Define go-to-market strategy across segments, personas, and solution areas
- Establish commercial plays and coverage models at a strategic level
- Set direction for positioning, packaging, and pricing in partnership with Product and Marketing
(CMO owns campaign execution, demand generation, and messaging delivery)
Customer and Product Alignment
- Provide commercial input into product positioning, packaging, and roadmap priorities
- Ensure market and customer insights are reflected in strategic recommendations
(Product and Product Marketing own execution and delivery)
Commercial Analytics and Insights
- Partner with RevOps and Finance on segmentation models, cohort analysis, and forecasting
- Use data to refine strategy and inform commercial priorities
(RevOps owns systems, reporting infrastructure, and operational analytics)
AI-Enabled Insight Generation
- Leverage tools such as Claude to enhance analysis and scenario modeling
- Introduce AI-enabled approaches to improve speed and quality of decision making
Qualifications
- 10+ years in commercial strategy, go-to-market leadership, or management consulting
- Experience in healthcare technology or complex enterprise environments preferred
- Proven ability to operate at both executive strategy and field-adjacent levels
- Strong experience supporting executive leadership and board preparation
- Experience with segmentation, analytics, and commercial modeling
- Familiarity with AI tools such as Claude
- Exceptional communication and influence skills
Success Metrics
- Clear, adopted commercial strategy across segments and solutions
- Improved customer mix aligned to higher-value opportunities
- Measurable expansion into non-acute care and priority segments
- Increased pipeline quality and expansion revenue
- High-quality, executive-ready board materials and narratives
Leadership Profile
- Thinks like an executive and acts like an owner
- Brings clarity and focus to complex decisions
- Leads through influence and alignment
- Comfortable in ambiguity and able to create structure quickly
- Grounded in Being Brilliant at the Basics
Why Join PerfectServe?
At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission-driven team in an environment that values growth, transparency, and innovation.
The base salary range begins at $170K USD, final compensation is structured individually based on scope and experience.. The salary range listed for this role reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. compensation will be determined by a combination of factors, including the candidate’s experience, skills, and the specific team or product area they support.We regularly review compensation across the company to ensure fairness and consistency. If you are a current employee and have questions about how your compensation aligns with our ranges, we encourage you to speak with your manager or People Operations.
Benefits:
- Remote first work environment
- Health, Dental, Vision, Life and Disability Insurance options available day one.
- 401K - with match and immediately vested.
- 17 company holidays, 2 floating holidays plus competitive paid time off policy
- Internal Advancement Opportunities
PerfectServe offers unified healthcare communication solutions to help physicians, nurses, and care team members provide exceptional patient care. PerfectServe’s cloud-based solutions enhance patient safety and reduce provider burnout by automating workflows, speeding time to treatment, optimizing shift schedules, empowering nurse mobility, and engaging patients in their own care.
