Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on-chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority-stablecoin LP pools.
Role Overview
This role is responsible for shaping Aster’s brand narrative and overseeing all external-facing content.
A Native English Speaker is required.The position focuses primarily on content review and narrative development, with approximately 30% PR responsibility for media relations in Europe and North America. Key Responsibilities
- Content (≈70%)
- Perform final review of all in-house content including campaign pages, marketing copy, announcements, and product content.
- Review and maintain consistency across Gitbook, the company website, and product documentation.
- Contribute to the structure and narrative refinement of the product whitepaper.
- Draft and refine key executive communication such as CEO (Leonard)’s panel scripts, keynote speeches, and interview materials.
- Build and enhance Aster’s global narrative framework to ensure a unified brand voice.
- Public Relations (≈30%)
- Build and maintain media relationships across Europe and North America (crypto + tech media).
- Support PR strategy execution, including press releases, media pitching, and editorial review.
- Monitor industry narratives to ensure Aster’s communication stays competitive, aligned, and forward-looking.
Requirements
- Must-Have
- Native English speaker (mandatory)
- 5+ years of experience in content-related roles (Web3, Fintech, or Crypto preferred)
- Strong storytelling and narrative-building capability with a strategic/macro perspective
- Ability to independently execute high-quality final content review
- Deep understanding of Western content logic, tone, and communication style
- Ability to manage both content and PR tasks, with strong external communication skills
- Nice to Have
- Experience writing or editing whitepapers, Gitbook documentation, or technical long-form content
- Existing relationships with EU/US crypto or tech media
- Experience supporting CEO/executive-level communication
- Familiarity with perpetual futures or derivatives products
Who We’re Looking For
Someone who thinks at the brand/narrative level, not only as a copywriter.
Able to translate complex product concepts into clear and compelling messaging
Mature, independent, strategic; capable of owning Aster’s global content direction.
