***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business

Responsibilities:

• Own strategy on 3-5 accounts OR $20k MRR minimum
• Lead and manage paid advertising strategy and initiatives to achieve success
• Spearhead strategic conversations with client and own the paid social client relationship
• Tactfully direct and hold your account teams accountable while maintaining a positive environment
• Lead and facilitate strategic decision making and pivots
• Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments
• Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
• Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts
• Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge
• Contribute to the development and growth of the paid advertising department where applicable
• Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline
• Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
• Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• 3-5 years of experience in paid digital advertising (paid social advertising background preferred)
• Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
• Strong attention to detail and time management skills
• Self-starter who thrives in a fast-paced environment
• Proactive, organized, and able to work autonomously
• Understanding of the online advertising industry and social media
• Client Communication & Public Speaking skills
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables

Key Performance Indicators:

• Client Success Rate (hitting client goals)
• Account Growth & Retention
• Product & Strategy Development

Most Important Things (MITs):

• Account Growth & Retention (Results & Sentiment)
• Development of paid strategies for partners and department