Responsibilites:

• Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans

• Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners

• Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights

• Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks

• Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth

• Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints

• Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches

• Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise

• Contribute to new business efforts, including pitch leadership, narrative development, and solution design

Requirements:

• Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus

• 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing

• Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels

• Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications

• Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change

• Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams

• Commercial acumen with experience managing budgets, scopes, and revenue growth

• Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines

• Strong communication and storytelling skills, both written and verbal

• Experience in digital health, CRM, or data-driven marketing is a strong asset