The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
SUMMARY:
Leading the marketing strategy efforts for Protective’s growing asset protection division and our enterprise and operations marketing support, this position drives the development and commercialization of holistic value propositions to achieve business growth. This role leverages industry expertise and commercial awareness to align marketing strategies with business goals, ensuring impactful outcomes, sustainable growth and competitive advantage. The Sr. Director of marketing strategy is responsible for a team that develops and executes strategic marketing initiatives that drive financial and operational performance across their respective lines of business. The role will partner with executive leadership in product development, sales, HR, operations, business strategy and the Protective Foundation to leverage insights and build go to market plans.
***This role will be titled "Sr Dir Prod & Channel" within our organization.***
RESPONSIBILITIES
- Translates divisional strategy into actionable marketing plans that deliver measurable impact on business performance.
- Leads teams of line of business marketing strategists, ensuring alignment and integration of marketing initiatives across multiple segments.
- Maintains comprehensive understanding of internal and industry standards, market dynamics, and regulatory environment.
- Applies commercial insights to identify opportunities for innovation and differentiation in marketing approaches.
- Drives financial and operational performance through effective resource allocation, cost-benefit analysis, and oversight
- Negotiates with and influences senior executives within and outside the department to ensure strategic alignment and common, achievable goals are set for the department
RELATIONSHIPS AND COMMUNICATION
- Establishes and maintains close working relationships with management throughout the company, particularly focusing on partnering with line of business stakeholders within the asset protection and operations areas as well as our corporate functions.
- Builds collaboration within own team as well as across the marketing department to achieve common goals and best possible outcomes
- Leads team to ensure clear and positive information flow back and forth between line of business stakeholders and marketing at all levels
- Works closely with asset protection and operations leadership to provide a constant flow of information including progress on key initiatives.
- Effectively communicates with all levels of the organization.
LEADERSHIP, TALENT AND DEVELOPMENT
- Provides strong leadership by setting, communicating and modeling high standards of performance and professionalism, developing and maintaining a high level of personal credibility and work ethic with coworkers, direct reports and staff and demonstrating consistent sound judgment.
- Creates a positive culture within the organization stressing company values, results, teamwork, development, accountability and professionalism.
- Recruits and develops talent for the future by encouraging stretch assignments, supporting training and development and encouraging a coaching environment.
- Mentors key talent for development into future roles.
PERFORMANCE MANAGEMENT, RISK MANAGEMENT, GOVERNANCE AND FINANCIAL MANAGEMENT
- Effectively manages investments in various strategic initiatives while also managing routine operational expenses in collaboration with campaign strategy.
- Monitors issues, performance and standards. Takes appropriate actions such as re-establishing priorities, re-allocating resources or coordinating with other areas to expedite completion of initiatives and maintenance of an efficient and productive organization.
- Demonstrates a high level of financial literacy to effective manage expenses and capital spending.
- Performs careful, well-analyzed and researched cost-benefit analysis to drive decision making and provides subsequent outcomes-based updates.
BUSINESS ACUMEN AND IMPACT
- Accountable for the performance and results of the line of business marketing strategy group within the division.
- Maintains general understanding of internal and industry standards, market dynamics, and regulatory environment.
- Leverages customer and industry insights to identify opportunities for differentiation in marketing approach
KNOWLEDGE, SKILLS AND EXPERIENCE
- An undergraduate degree in marketing or other quantitative discipline is required; a Master’s degree or MBA is preferred.
- 10 to 15 years of experience in a senior marketing role. Prior experience within asset protection or property and casualty is preferred.
- Integrity and strong interpersonal skills are essential to succeed. Respect for others’ ideas in the workplace is critical, and diplomacy and motivational skills are necessary. The successful candidate should be a good listener with a commitment to service and support. They should develop talent and lead strong talent within the organization for future growth.
- A well-respected, entrepreneurial professional with proven skills in strategic thinking, long- and short-term planning, team-building, problem solving and decision making.
- Demonstrated ability to collaborate with others and build business relationships with other senior executives.
- Provides industry advice and expertise to solve complex problems and issues.
- Strong negotiation and facilitation skills with the ability to motivate, persuade and build consensus.
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Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
