Campaign Manager - Account Based Marketing

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

We are searching for an ABM expert to join our team as an Account-Based Marketing Manager, focused on driving the outbound pipeline for our Finance Automation initiatives. Our ideal team member is a dynamic, data-driven leader who can use data and insights to identify priority accounts and prospective segments and build and execute cross-functional plans to move those accounts through their buyer journeys. Qualified applicants must have both experience in building out ABM programs and drawing insights from data, as well as a track record of implementing omni-channel marketing programs that drive growth.

• Create and execute multi-touch account-based marketing plans that focus on demand generation and engagement within our ICP.
• Create and execute email and digital campaigns for target expansion accounts.
• Plan and execute webinars and events for target accounts.
• Use marketing platforms like Marketo, 6Sense and Mutiny to support ABM initiatives.
• Collaborate with Business Development Reps and Sales teams to develop account-focused playbooks including outbound prospecting, lead nurture, webinars and events, and setting sales meetings
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts
• Report to Director of Marketing on all ABM activities including business metrics aligned to pipeline generation, discovery meetings, and key campaign success metrics
• Manage strategic account lists and timelines
  
  

YOUR EXPERIENCE

• 3+ years of experience in Account-Based Marketing or similar relevant area
• Account-based and email marketing experience, preferably within B2B enterprise software/SaaS
• Experience with CRMs, ABM platforms, and marketing automation platforms - Salesforce, 6sense, Marketo, Mutiny
• Strong project management skills
• Proven experience executing innovative and multi-part demand generation programs
• Analytical, results- and detail-oriented, with the ability to plan and prioritize appropriately.
• Proven track record of setting, exceeding, tracking, measuring, and clearly communicating the progress of objectives and goals
• Self-starter who can manage his or her own time and operate with limited guidance (but knows when to ask for help)
• Outstanding flexibility, adaptability, and sense of accountability
• Thrives in data-driven, fast-paced organizations