Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” ... and we want that for you too!
The Customer Marketing Manager is responsible for driving expansion revenue across Restaurant365’s existing customer base through targeted upsell and cross-sell programs. This role owns lifecycle expansion campaigns, webinar production, and customer communications designed to surface product value, introduce adjacent solutions, and convert existing customers into additional product adoption and revenue growth.
This is a high-impact individual contributor role with direct accountability for expansion pipeline contribution. The role requires strong operational execution, deep comfort with marketing automation, and proficiency in AI-driven tools to scale campaign velocity, personalization, and conversion performance. As the function matures, the role may grow into a player-coach position.
How you'll add value:
- Lead the design and execution of expansion marketing programs that generate pipeline and revenue through upsell and cross-sell across the existing customer base.
- Partner with Customer Success and Sales to identify, prioritize, and target expansion opportunities using product usage signals, attach gaps, account context, and opportunity data.
- Translate product launches, new features, and solution bundles into expansion plays that drive meetings, pipeline creation, and revenue impact.
- Own the end-to-end webinar program as a revenue conversion channel, including topic strategy, promotion, live execution, and post-event conversion campaigns.
- Design and manage multi-channel expansion campaigns across email, webinars, in-app, and customer channels with direct accountability for pipeline and revenue contribution.
- Own customer advocacy, third-party review, and customer proof programs used to drive expansion, including proactive sourcing and packaging of success stories, testimonials, peer references, and review content aligned to sales enablement needs.
- Create expansion enablement assets and campaign kits for Customer Success and Sales to drive conversion from marketing touch to revenue conversation.
- Leverage marketing automation platforms and AI-driven tools to operationalize targeting, personalization, expansion workflows, and performance optimization.
- Own conversion performance from expansion campaigns into sales conversations and pipeline creation, in partnership with Customer Success and Sales.
- Measure and report on campaign performance across expansion pipeline, conversion rates, product attach rates, and revenue impact, and translate insights into optimization actions.
- Other duties as assigned.
What you'll need to be successful in this role:
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or digital marketing in a B2B or SaaS environment.
- Ownership of webinar programs used as a revenue or expansion conversion channel.
- Experience partnering with Customer Success and Sales to execute expansion plays and revenue programs.
- Experience building and operating customer advocacy, review, or customer proof programs.
- Strong proficiency with marketing automation and CRM platforms, with working experience applying AI-enabled tools.
- Strong writing and content creation skills for revenue-oriented customer communications.
- Strong project management, prioritization, and execution discipline.
- Revenue-oriented mindset with comfort owning pipeline and conversion accountability.
R365 Team Member Benefits & Perks
- Competitive compensation package
- Comprehensive medical benefits
- R365 pays 100% of the premium for medical, dental, and vision insurance for employees
- 401k + matching
- Team member stock options
- Flexible PTO + Company holidays
- Wellness initiatives
- Philanthropy events
Why join our amazing team?
- We're a community that prides itself in creating innovative solutions and producing quality work.
- Our product is the secret ingredient that makes a real difference to restaurants nationwide.
- The open-concept work environment that we've created is causal, collaborative, and cultivates communication.
DYN365, Inc d/b/a Restaurant365 is an equal opportunity employer.
