This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing pickleball league focused on expanding participation, sponsorships, and event attendance through performance-driven marketing. As the league scales, they are investing in paid media as a core growth lever, leveraging e-commerce and analytics data to drive measurable results and maximize return on ad spend across digital channels.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Performance Marketing Specialist will lead paid advertising efforts, starting with paid social campaigns on Meta and expanding into paid search and additional channels over time. This role is responsible for building, optimizing, and scaling campaigns that attract players, sponsors, and event attendees, while using data from e-commerce and analytics platforms to inform decisions and maximize ROI.

Key Responsibilities

Campaign Creation & Optimization

• Develop and launch targeted ad campaigns on Meta, focusing on audience segmentation, ad copy, and visuals tailored to pickleball audiences.

• Manage and optimize budgets to achieve cost-effective results, scaling spend as performance improves.

• Monitor and optimize campaigns in real time based on performance metrics and business goals.

Performance Tracking & Reporting

• Track and evaluate key performance indicators including CTR, CPC, ROAS, conversions, and engagement.

• Analyze creative performance, run A/B tests, and report insights to refine future campaigns.

• Provide clear reporting and recommendations based on campaign results.

Creative Strategy & Collaboration

• Brainstorm and propose new creative concepts, including user-generated content, video highlights, and seasonal promotions.

• Collaborate with designers or external freelancers to bring concepts to life while ensuring alignment with brand guidelines.

Data Analysis & Attribution

• Integrate and interpret data from Shopify, Google Analytics, Meta Ads Manager, and Google Ads to inform optimization and attribution.

• Advise on marketing attribution strategies to measure ad impact accurately across channels.

Channel Expansion & Growth

• Support expansion into paid search and other platforms as the league grows.

• Stay current on platform best practices, algorithm updates, and performance marketing trends.

Qualifications

Experience

• Proven experience managing Meta paid social campaigns with hands-on Ads Manager ownership.

• Experience running paid search campaigns in Google Ads, including keyword research, bidding strategies, and remarketing.

• Experience working with Shopify data and Google Analytics for performance analysis.

• Background in performance marketing for e-commerce or event-based businesses.

Skills

• Strong understanding of marketing attribution strategies and revenue tracking.

• Excellent analytical skills with the ability to translate data into actionable insights.

• Creative mindset with experience developing ad concepts and collaborating with designers.

• Proficiency with performance marketing tools, including Meta Business Suite, Google Ads Editor, and Google Tag Manager.

• Strong grasp of performance marketing best practices and data-driven optimization.

Opportunity

This role offers the chance to shape and scale paid media for a fast-growing sports league. You’ll have ownership over campaign execution, creative testing, and channel expansion while directly influencing growth, visibility, and revenue through performance-focused marketing.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets