International Marketing Manager, Omni-Channel, Eyecare
•Abbvie· 3h
📣 Marketing⏰ Full-time📈 Mid Level🇺🇸 Mettawa, USA
3h ago
Scale Army Careers·5 days ago
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a fast-growing, consumer-facing brand in the beauty and wellness space, operating on a subscription-based model with performance-driven growth at its core. Their primary acquisition channel is a personalized quiz funnel, and paid media plays a critical role in scaling customer acquisition. The team values hands-on operators who understand how each stage of the funnel connects and can manage performance independently with minimal oversight.
Location
Fully Remote | 9 AM - 5 PM EST
Role Overview
The Performance Marketing Specialist will own the day-to-day execution and optimization of paid media across paid social and search channels. This role is designed for an experienced buyer who is comfortable managing the full funnel, from top-of-funnel acquisition through conversion and subscription, and who can evaluate performance beyond last-click metrics while driving sustainable growth.
Key Responsibilities
Launch, manage, and optimize paid campaigns across Meta (Facebook/Instagram), TikTok, and Google/YouTube.
Own performance across the full funnel, including quiz starts, quiz completions, trials, and subscriptions.
Monitor accounts daily, proactively identifying issues, opportunities, and areas for improvement.
Execute structured testing across audiences, creative concepts, and messaging.
Iterate quickly based on performance data to improve efficiency and scalability.
Optimize budget allocation and pacing across channels to meet performance goals.
Build and manage mid-funnel and retargeting campaigns using engaged audiences and quiz-based segments.
Activate and leverage CRM-based audiences, including email and SMS segments, within paid platforms.
Write, test, and iterate ad copy for paid social and Google Search ads.
Ensure messaging aligns with funnel stage, user intent, and creative direction.
Collaborate closely with the internal creative team to provide clear feedback and testing direction.
Maintain clean account structure and clear performance reporting.
Communicate results, insights, and next steps in a clear and organized manner.
Qualifications
4–5+ years of hands-on performance media buying experience.
Proven experience managing Meta, Google/YouTube, and TikTok accounts.
Strong background in full-funnel performance marketing, particularly lead-to-subscription or quiz-based funnels.
Experience in beauty, skincare, wellness, or consumer subscription businesses is a plus.
Highly analytical and data-driven with strong attention to detail.
Comfortable owning performance and operating autonomously from clear briefs and playbooks.
Strong written communication skills and proactive stakeholder communication.
Organized, reliable, and consistent in execution.
Familiarity with UGC-driven creative environments is a plus.
What Success Looks Like
Stable and scalable paid media performance across social and search.
Clear testing frameworks that consistently surface winning audiences and creative.
Strong visibility into funnel performance beyond last-click ROAS.
A reliable, self-sufficient media buyer who becomes a trusted owner of paid acquisition.
Opportunity
This role offers the opportunity to take ownership of paid acquisition for a rapidly scaling beauty and wellness brand. You’ll work across the full funnel, collaborate closely with creative teams, and have a direct impact on subscription growth within a performance-focused, fast-moving environment.
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