The UK&I Marketing Manager is responsible for defining, driving and executing the marketing strategy across the UK&I, working closely with the UK&I Managing Director and management team to construct the overall strategy of the business and setting the growth direction and priorities (content, assets, activations, etc.) to support country sales strategies and achieve commercial ambitions.

The role ensures that local and European marketing strategies and centrally developed marketing assets are effectively adapted, activated and deployed at UK&I level, taking into account local market dynamics, customer expectations and competitive environments.

Acting as the bridge between the European Marketing team and local business and sales organisation, the UK&I Marketing Manager translates commercial objectives into impactful marketing plans that generate awareness, engagement and qualified leads. The role focuses on marketing planning, market insights, growth strategy activation and performance measurement.

Main responsibilities within the job (non-exhaustive list):

Marketing Strategy & Planning

• Ownership of translating the overall business strategy into clear communication to the business
• Develop and implement the annual UK&I marketing plan aligned with European strategy and UK&I business priorities
• Ensure marketing priorities fully support commercial objectives and growth targets in the UK&I.
• Identify and prioritize target audiences and personas for market segments. Map customer journey to identify key touchpoints, pain points and decision drivers.
• Ensure personas and target audience definitions are effectively embedded into campaign planning, channel selection and lead generation strategies.
• Identify local market specificities, trends and customer expectations to refine value propositions

Market Insights & Positioning

• Co-develop with the Regional Business Segment Manager (Group role) structured market and competitive analysis (SWOT, customers, competitors, segments, channels,…)
• Provide guidance and feedback to European marketing teams on local market needs and campaign effectiveness.
• Support and collaborate on the implementation and analysis of Voice of Customer surveys to capture actionable feedback
• Proactively engage with end customers to generate insights and translate them into compelling cases and customer success stories that strengthen market positioning and support campaign effectiveness.
• Monitor competitive activities and recommend tactical responses

Campaign Activation & Market Deployment

• Lead the Activation of European marketing campaigns within, developing local and using centrally developed content, assets and campaign frameworks
• Adapt campaign activation plans to local market conditions, target audiences and commercial priorities while maintaining alignment with European strategy
• Orchestrate and steer multi-channel marketing deployment across the UK&I, including:
  • SEO and local search optimization
  • Email marketing and marketing automation programs
  • Lead generation initiatives
  • Account-Based Marketing (ABM) programs
  •  Social media and media planning and local industry visibility
  • Events, tradeshows and industry initiatives
• Define priorities and guide execution to ensure consistency and impact across all channels
• Ensure effective localization and amplification of central campaigns to maximize market reach and engagement
• Coordinate closely with the European campaign and content teams to ensure timely availability and optimal use of marketing assets
• Partner with sales teams to ensure strong campaign follow-up and lead conversion
• Manage cluster marketing budgets and optimize spend allocation

Performance Measurement & Optimization

• Define KPIs and success metrics for all marketing activities
• Track campaign performance and lead generation effectiveness
• Analyze ROI and provide regular performance reporting
• Continuously optimize campaigns based on data and insights
• Ensure proper CRM usage and lead management alignment with sales

Cross-Functional Collaboration

• Act as key marketing partner for country sales leadership
• Collaborate closely with the European Marketing team for creation and deployment of marketing assets that support sales ambitions
• Work in direct contact with Managing Director, and all UK&I functions and European marketing team to develop business strategies for the UK&I.
• Participate actively in local sales meetings to present marketing strategies, campaigns, promotional material and ensure full alignment between sales, marketing and business strategy. Gather and share sales feedback for further optimization.
• Ensure smooth coordination between European content production and local activation
• Facilitate knowledge sharing across countries within UK&I
• Collaborate closely with growth strategy teams to ensure marketing assets, including  web content, (social) media content, trainings, sales tools,… are fully aligned with local market needs and customer insights.
• Collaborate with other regional marketing managers to share successes and learnings.

Bachelor’s or Master’s degree in marketing, business, or related field, however not essential with right experience.

At least 5-10 years of relevant experience

Knowledge and Skills:

Other requirements (licenses, certifications, …)

Languages: English

Excellent written and verbal communication skills.

Proven experience developing marketing plans and activating and measuring campaign performance

Strong project management, multitasking, and decision-making skills.

Metrics-driven marketing mind with eye for creativity.

Experience with marketing automation and CRM tools.

Working relationships:

Sales leadership, Sales, Technical Sales Support, Marketing teams, Business segment managers, finance,

Customers, partners, service providers