Project: Agency Catalog (data-driven agency discovery platform)
We are looking for an experienced SEO Strategist to support the development and growth of our Agency Catalog — a platform that helps businesses discover, evaluate, and connect with digital marketing agencies.
The goal of this project is to evolve and scale our existing catalog into a data-driven discovery and lead-generation platform that consistently attracts high-intent organic traffic.
The catalog may also move to a new domain, so SEO architecture and migration planning will be an important part of the project.
This role combines strategic ownership and hands-on execution, working closely with our product, design, and development teams to ensure the platform is built for sustainable organic growth.
Responsibilities
Phase 1 — SEO architecture and strategy
- Conduct a technical SEO audit of the existing catalog to identify key limitations and opportunities
- Define the SEO architecture of the agency directory
- Design a scalable directory structure and taxonomy
- Identify opportunities for high-intent agency discovery pages
- Define which category, industry, and location pages should exist
- Provide recommendations for SEO-friendly URL structure
- Define an indexation strategy for directory pages and filters
- Define internal linking principles for scalable growth
- Define the organic growth strategy for the catalog
Phase 2 — Organic growth and traffic generation
- Lead domain migration planning and execution (if applicable), ensuring minimal traffic loss and proper indexation
- Ensure crawlability and indexation across scalable directory pages
- Identify and resolve technical SEO bottlenecks (in collaboration with the dev team)
- Take a hands-on role in implementing key SEO improvements alongside the team
- Support the implementation of SEO recommendations across the platform
- Identify and launch new SEO landing pages and discovery pages
- Identify opportunities for programmatic or scalable page creation
- Continuously improve the organic visibility and performance of the catalog
Reporting & collaboration
- Monitor SEO performance and track key growth metrics
- Report on progress, insights, and recommendations to stakeholders
- Communicate SEO decisions clearly and explain the rationale behind strategic choices
- Collaborate closely with product, design, and engineering teams to align SEO with product development
Deliverables
- SEO architecture for the Agency Catalog
- Directory taxonomy and page structure
- Technical SEO audit and recommendations
- Organic growth roadmap
- Recommendations for scalable SEO pages
- Ongoing SEO improvements to support organic traffic growth
Requirements
- Strong experience with directories, marketplaces, or large structured websites
- Strong technical SEO expertise (crawlability, indexation, internal linking, performance)
- Experience designing scalable SEO page structures and taxonomies
- Experience working with large datasets or structured content
- Experience growing organic traffic for marketplaces, directories, or large content platforms
- Experience leading or executing domain migrations
- Ability to collaborate with product, design, and engineering teams
- Ability to clearly communicate and justify SEO decisions to stakeholders
Nice to have
- Experience with programmatic SEO
- Experience with multilingual / international SEO
Project details
- Freelance remote collaboration
- Initial strategy and architecture phase: 3–4 weeks
- Potential long-term collaboration focused on organic growth and traffic generation
