The Director, Canada Strategic Sales & Analytics is a senior leader responsible for driving market share growth, optimizing retail performance, and maximizing sales across the product portfolio. This role embodies our “Obsessed With Winning” model — winning in the market (gaining share), at every retailer (gaining share of shelf), and with every item (driving sales growth). 

This highly analytical and strategic leader will work cross-functionally with Marketing, Product Development, Sales, and Finance to guide the product roadmap, lifecycle management, and pricing strategy. The Director will also serve as a critical partner in running our weekly and monthly operating model, with cross functional teams. 

The role will lead a team of managers and analysts, fostering a high-performance, insight-driven culture focused on delivering measurable results. 

Key Responsibilities:

Strategic Leadership & Growth

• Lead Canada’s strategic sales and analytics to deliver market share, distribution, and revenue growth. 

• Develop and execute sales strategies that align with corporate goals and deliver against “Obsessed With Winning” KPIs. 

• Identify market trends, category dynamics, and competitive insights to inform strategic decisions and investments. 

• Translate analytics into clear, actionable strategies that drive performance and profitability. 

Operating Model Leadership

• Serve as a key partner in the weekly and monthly operating model, ensuring performance reviews, insights, and actions are connected across functions. 

• Provide leadership and insight in business performance discussions, driving accountability and action planning. 

• Align cross-functional teams around strategic priorities, forecasts, and execution plans. 

Retail Excellence

• Partner with Sales and Category teams to strengthen retailer relationships and secure incremental distribution and shelf share. 

• Evaluate retailer performance, optimize promotional plans, and identify opportunities to improve ROI across channels. 

• Lead business reviews with key retailers, leveraging data-driven insights to influence assortment, pricing, and merchandising strategies. 

Product & Portfolio Management

• Collaborate with Marketing and Product Development to shape product roadmaps and launch strategies informed by market and consumer insights. 

• Oversee lifecycle management, including pricing, trade strategy, and product optimization to maximize growth and margin. 

• Partner with Finance to evaluate pricing elasticity, promotional effectiveness, and profitability across the portfolio. 

Team Leadership & Development

• Lead, coach, and develop a team of managers and analysts, fostering analytical excellence and strategic thinking. 

• Build a collaborative, high-performance culture focused on insight generation and commercial impact. 

• Ensure team priorities and deliverables align with business objectives and operating rhythms. 

Qualifications:

• Bachelor’s degree in Business, Marketing, Economics, or related field; MBA preferred.

• 10+ years of progressive experience in strategic sales, category management, commercial analytics, or related roles — preferably within consumer goods, retail, or durable products. 

• Proven success driving market share and sales growth through data-driven strategies. 

• Strong analytical, financial, and strategic acumen; ability to convert complex data into actionable recommendations. 

• Experienced people leader with a track record of developing and managing high-performing teams. 

• Exceptional communication and influence skills, with experience partnering across senior and cross-functional teams. 

• Passion for winning and driving performance in fast-paced, competitive markets. 

• Ability to travel on a monthly basis to support retailer engagement, field insights, and cross-functional collaboration.