Performance Marketing Manager
•KOHO· 3h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $115k-130k🇨🇦 Canada
3h ago
Sonatype·about 9 hours ago
Sonatype is the software supply chain security company. We provide the world’s best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform. This empowers enterprises to create and maintain secure, quality, and innovative software at scale.
As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open-source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development.
More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.
Sonatype is hiring a Marketing Growth Manager to own and optimize our external pipeline generation partners. This person will be accountable for driving campaigns, qualified meetings, pipeline creation, and continuous improvement across inbound and outbound demand motions.
This role is ideal for someone who is revenue-oriented, analytical, and excited to explore how AI, automation, agentic workflows, and modern GTM tools can improve sales development. The right candidate will manage a strong operating cadence with our external partners while testing new ways to identify accounts, prioritize buyers, personalize outreach, accelerate follow-up, and improve conversion.
This role sits at the intersection of Marketing, Sales, Revenue Operations, and pipeline generation partners.
Own the performance of Sonatype’s pipeline generation partners across regions, campaigns, and sales segments.
Set clear weekly, monthly, and quarterly expectations for qualified meetings, opportunity creation, pipeline generation, follow-up speed, activity quality, and conversion rates.
Run weekly performance reviews, campaign standups, goal setting and SLA tracking with pipeline generation partners and marketing counterparts.
Hold sales and partners accountable to quotas, quality standards, messaging, follow-up expectations, and data hygiene requirements.
Identify performance gaps quickly and drive corrective action through, process improvements, targeting changes, or partner escalation.
Partner with Marketing and Sales to convert inbound demand into qualified pipeline through timely, personalized follow-up.
Build and manage outbound programs targeting priority accounts, personas, buying groups, and use cases.
Collaborate with Product Marketing, Field Marketing, Performance Marketing, Marketing Operations, and Sales to ensure pipeline generation programs are aligned to clear ICPs, relevant personas, compelling messaging, campaign priorities, and timely business triggers across inbound and outbound motions.
Evaluate which accounts, personas, messages, offers, and channels generate the strongest meeting and pipeline outcomes.
Test AI, agentic workflows, automation platforms, enrichment tools, intent data, personalization tools, and outbound sequencing technologies to improve external partner productivity and conversion.
Design experiments to improve account research, buyer identification, message personalization, lead scoring, call preparation, meeting booking, nurture, and re-engagement.
Develop workflows that leverage and extend Sonatype’s GTM systems, including Salesforce, HubSpot, and Gong.
Partner with Marketing to translate Sonatype’s positioning into effective pipeline generation messaging, outreach frameworks, engagement strategies, and persona-specific campaign guidance across inbound and outbound programs.
Analyze conversion by persona, account type, segment, campaign, use case, channel, and sales team to identify what is working and what needs to change.
Create feedback loops between Sales, Marketing, Product Marketing, Campaigns, and external pipeline generation partners so market insights and field learnings continuously improve targeting, messaging, and engagement strategies.
Own reporting and performance analysis across pipeline generation programs, including inbound, outbound, account-based, and partner-supported motions.
Track core metrics including speed-to-lead, meetings booked, meeting acceptance, meeting show rates, opportunity conversion, pipeline created, pipeline quality, and pipeline progression.
Use data to decide where to double down, where to cut effort, and where to redesign the motion.
Within the first 90 days, this person will have:
Established a clear operating cadence and performance scorecard.
Created visibility into weekly and quarterly pipeline generation performance across meetings, opportunities, conversion, and pipeline outcomes.
Improved alignment between Marketing, Sales, and pipeline generation partners teams on ICP, personas, messaging, and campaign priorities.
Launched initial AI-enabled experiments to improve outreach personalization, lead follow-up, account research, or nurture.
Addressed major performance, process, partner, or data quality issues.
Within 6–12 months, this person will have:
Improved pipeline generation and conversion across inbound, outbound, and account-based programs.
Developed scalable, data-driven pipeline generation programs leveraging AI-enabled workflows, automation, and coordinated execution across Marketing, Sales, and external partners.
Improved conversion from inquiry to meeting, meeting to opportunity, and opportunity to qualified pipeline.
Developed AI-assisted workflows that improve speed, personalization, operational efficiency, and buyer engagement across pipeline generation programs.
Built a consistent feedback loop between Sales, Marketing, Product Marketing, and external partner execution.
5+ years of experience in B2B SaaS growth marketing, demand generation, revenue marketing, GTM operations, pipeline generation, sales development operations, or related revenue growth functions.
Experience supporting pipeline generation, revenue programs, demand generation, sales development operations, GTM program management, and/or external pipeline generation partnerships.
Strong understanding of pipeline generation across inbound follow-up, outbound prospecting, ABM, campaign follow-up, nurture, and sales handoff.
Demonstrated ability to manage toward revenue outcomes, not just activity metrics.
Experience partnering with Sales on account priorities, personas, outreach strategy, meeting qualification, and pipeline expectations.
Strong analytical skills and comfort working with funnel metrics, conversion data, Salesforce reports, campaign performance, and pipeline attribution.
Hands-on experience with GTM systems such as Salesforce, HubSpot, Gong, sales engagement platforms, enrichment tools, intent data, AI research tools, or outbound automation platforms.
Track record of experimentation, iteration, and using data to improve conversion.
Strong communication skills, including writing clear briefs, performance summaries, campaign instructions, and executive updates.
High ownership mentality, strong operational discipline, and comfort holding internal and external teams accountable.
Experience in cybersecurity, developer tools, DevOps, infrastructure software, open source, software supply chain, or enterprise SaaS.
Experience marketing or selling to security, application development, DevOps, platform engineering, or IT leadership personas.
Experience managing global pipeline generation programs across North America, EMEA, and/or APAC.
Experience building AI-assisted workflows for sales development, account research, lead scoring, outreach personalization, follow-up, or nurture.
Familiarity with tools such as Outreach, Salesloft, Apollo, Clay, ZoomInfo, 6sense, Demandbase, Qualified, Chili Piper, Mutiny, Lavender, Regie.ai, ChatGPT, Perplexity, or similar GTM AI tools.
Experience in high-growth or private equity-backed environments.
Things that we are proud of
2025 AI Compliance Solution of the Year - AI Breakthrough Awards
2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology
2024 Industry Leader in Forrester-Wave for Software Composition Analysis (2024 Q4 report)
2023 Fast Company Best Places for Innovators
2023 Gartner's Magic Quadrant
2023 Software Report's Top 100 Software Companies
2023 BuiltIn Best Places to Work
2022 Frost & Sullivan Technology Innovation Leader Award
2022 PeerSpot Silver Peer Award in Software Composition Analysis
2022 Tech Ascension Best DevOps Security Solution Award
2022 NVCT Cyber Company of the Year
Company Wellness Week - We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much-needed and deserved rest.
Paid Volunteer Time Off (VTO)
At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.