Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Director, Global Events & Activations

San Mateo, CA (hybrid)

The Director, Global Events & Activations will lead the strategy, planning, and execution of PlayStation’s global events and activations portfolio, including consumer brand experiences, product previews, and experiential programs. This role delivers best-in-class executions that elevate the brand, strengthen community connection, and support priority launches. The Director partners with internal teams, agencies and regional teams to produce cohesive, innovative experiences that drive measurable business impact.

What you’ll be doing:

Own the global events and activations strategy aligned with PlayStation brand and portfolio priorities, ensuring premium, consistent experiences worldwide.
Be responsible for end-to-end event production, including creative direction, storytelling, spatial design, content, technology integration, and innovation.
Partner with cross-functional, global, and regional teams to scale strategies, ensure brand governance, and deliver differentiated experiences across markets.
Lead agency, creative partner, and vendor relationships, including RFPs, scopes of work, budgets, forecasting, and financial tracking.
Define success metrics, oversee performance reporting, and apply insights to refine future programs and identify emerging opportunities.
Develop guidelines, toolkits, and playbooks to support consistent, high-quality executions.
Present event concepts, recaps, insights, and recommendations to senior leadership.
Lead, mentor, and develop a high-performing global events team.

What we’re looking for:

Bachelor’s degree or equivalent work experience
15+ years of experience in global events, experiential marketing, production, or integrated marketing.
Proven success delivering large-scale, high-visibility programs for global brands.
Strategic approach with the ability to translate brand and product priorities into compelling experiences.
Experience supporting live gaming events that integrate gameplay demos, broadcast production, livestreaming, and interactive technologies in collaboration with development and platform teams.
Strong collaboration, relationship-management, and negotiation skills.
Organized, adaptable leader comfortable leading multiple fast-paced initiatives.
Experience leading global teams and developing talent.
Proficiency with Microsoft Office; familiarity with presentation, project-management, or creative tools a plus.
Willingness to travel internationally and collaborate across time zones.
Passion for culture, innovation, and the PlayStation brand!

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Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$226,200—$339,400 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Director, Global Events & Activations

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