Provider Marketing Manager

The Provider Marketing Manager will shape and deliver compelling narratives that inform, engage, and inspire Spring Health’s diverse network of mental health providers. This remote role is part of the Marketing team and plays a critical role in communicating the value of new initiatives, deepening provider connection, and ensuring the right message reaches the right audience at the right time. This is a full-time remote position on our team reporting directly to the Engagement Lead, Provider Marketing. Occasional travel may be required for company or team events.

What you'll do:

• Develop and execute a strategic provider communications plan that aligns with organizational priorities and provider needs
• Craft clear, engaging, and helpful messages across channels—email, SMS, in-app, and web—to support new features, workflows, and initiatives
• Create and maintain a centralized communications calendar in partnership with Clinical Operations and Product
• Tailor content and messaging for distinct provider segments and personas
• Elevate our provider storytelling strategy with a focus on digestible, informative, and actionable content
• Collaborate cross-functionally to ensure provider communications are consistent, timely, and aligned with broader engagement goals

What success looks like in this role:

• Maintain a comprehensive communications calendar with 100% on-time execution
• Improve provider satisfaction with communications decreasing inbound support tickets
• Increase adoption of new features or initiatives through segmented messaging strategies

What you'll bring:

• 5+ years of experience in communications, content marketing, or provider engagement, ideally within healthcare or health tech
• Strong storytelling, writing, and editing skills with a portfolio of multi-channel content
• Experience building segmented communications strategies across varied personas or professional roles
• Proficiency with tools such as Iterable, Braze or similar for email, SMS, and in-app messaging
• Highly collaborative with strong project management skills and attention to detail

The target base salary range for this position is $93,500 - $107,000 and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.