Demand Generation Manager

About the Role

Steer is scaling its inbound and demand generation engine to support aggressive growth goals. We are hiring a hands-on Demand Generation Manager to own the execution, experimentation, and reporting of inbound programs.

In this role, you will turn marketing activity into a qualified pipeline for auto repair shops. You’ll live in HubSpot, launch campaigns daily, and partner with sales to ensure lead quality is high. This is a high-impact, outcomes-oriented role for an operator who loves connecting CRM data to real-world revenue results.

You Are

• A High-Ownership Operator: You love to build, test, and ship. You prefer moving fast and iterating over waiting for perfection.
• Data-Driven: You are energized by seeing your work hit the revenue dashboard and are comfortable connecting messaging to outcomes.
• Agile: You thrive in a fast-paced, "build-as-you-go" environment and can handle multiple experiments per sprint.

You Will

• Execute Inbound & Demand: Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content.
• Optimize the Funnel: Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion.
• Run Continuous Experiments: Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats.
• Produce Content That Converts: Help manage the production of practical, "shop-owner-first" tools, including short videos, case studies, benchmark reports, and educational guides.
• Partner with Sales: Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops.
• Track & Report: Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift.

You Have

Must Have:

• 4–8 years of experience in Demand Gen, Growth, or Performance Marketing.
• Expert-level HubSpot skills: Deep experience managing funnels and automated workflows.
• B2B SaaS Experience: Proven history of hitting pipeline targets (SMB or Vertical SaaS experience is a major plus).
• Channel Expertise: Solid experience in Meta, Google Ads, and CRM marketing.

Nice to Have:

• Experience in the automotive or service industry.
• Strong copywriting skills for segmented, high-conversion messaging.

Interview Process

1. Initial Screen – 30 min
2. Cross-Collaborative Interview – 45 min
3. Hiring Manager Interview – 45 min
4. Career Journey & Executive Interview – 60 min & 30 min
5. Reference Checks

We Offer

• 100% Remote: Work from anywhere.
• Comprehensive Benefits: 100% employer-paid medical insurance.
• Financial Growth: Equity package and 401(k).
• Time Off: Flexible PTO (15-day minimum) and Parental Leave.
• Support: Learning stipend and home office equipment budget.