Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.
We are looking for a high-energy, creative Senior Social Media Manager to build our brand’s social presence from the ground up. As we prepare to launch our new direct-to-consumer mental health app, you will be the voice of our brand, responsible for turning our mission into a viral, community-driven movement.
This isn't a "social-as-usual" role. You are an AI-fluent, data-oriented strategist who lives at the intersection of product and content. You will leverage social platforms as a primary lever for user acquisition, trust-building, and organic growth. We need a storyteller who understands the data, a creator who moves at the speed of trends, and a community builder who can navigate sensitive mental health topics with empathy, flair, and clinical safety in mind.
The consumer team is a newly formed team that is building the future of D2C mental health from scratch. The team is a lean, fast-moving team tasked with taking our newest product from stealth to launch within the next few months. We’re currently in the 'pre-launch' phase, looking for builders who thrive in ambiguity and want the autonomy to help drive growth for the product from day zero.
What you’ll be doing:
- 0→1 Social Strategy: Design and execute the launch playbook across TikTok, Instagram, and emerging platforms to build a footprint from scratch.
- Content Alchemy: Create high-value, native content and narratives that don't just "sell," but provide genuine psychological value to our audience.
- Growth & Performance: Treat social as a growth engine. Partner with the growth product team to drive highly engaging and viral user experiences that tie back to our mental health products
- Influencer Ecosystem: Build and manage a network of micro-influencers and creators to amplify our voice, ensuring all partnerships feel authentic and mission-aligned.
- AI-Powered Execution: Use AI tools for rapid content ideation, video editing, and sentiment analysis to maintain a high-volume presence without a massive agency budget.
- Community Architecture: Spark and moderate meaningful conversations, turning followers into a supportive, loyal community.
What you need to have:
- Experience: 4+ years in Social Media or Content Marketing, with a proven track record in the B2C tech, wellness, or healthcare space.
- Creator Skills: You are a "preditor" (producer/editor). You can script, shoot, and edit high-performing short-form video content independently.
- Master of Short-Form Content: You know how to hook an audience in the first 3 seconds of a TikTok or Reel. You are comfortable being both behind and (occasionally) in front of the camera.
- Data Fluency: You don't just report on "likes." but rather have an analytical mindset to analyze the content to understand what drives performance and why.
- Strategic Empathy: You have the nuance to talk about mental health in a way that is engaging but responsible and credible.
- 0-1 Mindset: You thrive in the "building phase"—you are comfortable setting up the accounts, defining the aesthetic, and shipping your first post on day one.
- AI-Forward: You are already using AI to 10x your output, from scripting to visual assets.
- Visual Taste: A strong eye for design and trends. You can work with designers but also use tools like Canva or CapCut to ship high-quality assets independently.
To ensure you feel good solving a big Human problem, we offer:
- A stimulating, fast-paced environment with lots of room for creativity.
- A bright future at a promising high-tech startup company.
- Career development and growth, with a competitive salary.
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare.
- A flexible environment where you can control your hours (remotely) with unlimited vacation.
- Access to our health and well-being program (digital therapist sessions).
- Remote or Hybrid work policy.
- To get to know more about our Tech Stack, check here.
Portugal - Sword Benefits & Perks:
• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Discretionary vacation
• Snacks and beverages
• English class
Note: Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.
Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
