Direct Mail Lead
•Tilt Finance· 2h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $162k-190k🇺🇸 USA
2h ago
Taptapsend·over 1 year ago
We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.
Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.
We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.
Here’s a little more:
Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)
Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
Truly global team - 250+ people, 50+ nationalities, 50+ languages
Guided by our values - ownership, impact, humility, and heart - in deed, not just word
The Role
Own the operation of TTS for the US, EU corridors to Spanish-speaking Latin American corridors as needed. You will work to continue launching TTS within these communities in the United States and build a comprehensive growth strategy. You will conduct customer research; execute partnerships and events; set up offline and online advertising campaigns; measure operational efficiency and financials for the corridor; manage customer CRM; provide CS teams input into strategies for the market; work with Product and Ops to ensure high success rate and low latency and source and direct community ambassadors and influencers.
The role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve. You will be expected to have deep knowledge of, and networks into, the community, a passion to support your community, and an entrepreneurial spirit, great interpersonal skills, and superb project management.
Responsibilities
You will lead growth efforts, including:
Own the P&L for your corridor from beginning to end
Build trust-based relationships with diaspora communities through in-person and online communication
Conduct customer research with transfer senders on a regular basis
Initiate, negotiate and build partnerships with community associations and organizations
Set up offline and online advertising campaigns
Source and lead community ambassadors and influencers
Manage agencies for Paid, Creatives, Events
Manage customers CRM
Optimize Operations with help from Product, Ops and Eng teams
Requirements
Fluency in English and Spanish
Based in or willing to relocate to NYC / Mexico City / Bogota / Sao Paolo
8+ years of experience in high growth-environment such as startups, marketing, scale-ups or similar relevant experience
Proven experience managing a P&L (being responsible for delivering targets on revenue/sales growth and profitability improvement)
Strong business development/partnerships
Experience managing influencers and ambassadors within Latin American communities, and experience in Offline and Performance Marketing preferred
Knowledge and networks in the Latin American diaspora, and you feel comfortable hitting the streets and getting people to use the Taptap Send app
Bachelor's or Master's degree
Growth and Owner Mindset: Familiarity with customer acquisition channels and proven success in hitting targets.
Analytics: Experience using data to guide decisions and optimize growth efforts
Metrics-Driven: Strong focus on tracking and improving performance, always aiming to beat challenging and ambitious targets
Also you are
Outgoing - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures
Execution oriented - we have an “impact first” philosophy and a lot to be done. You should be able to take an idea to implementation
Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion
Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g., events or customer meetings)
Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
Driven - you thrive in fast-paced, target oriented environments
New York Salary
$200,000+
Impact first
Team next
Accept reality
Propose solutions
Win with grit
Be proactively candid, with yourself and others
Love the particular
Own it
Create positive energy
Maybe, even have fun
Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.
If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.
Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.