Job Title: Performance Marketing Analyst, Paid Social (Meta)-Consultant
Location: Remote
Type: Part-time (15-20 hours/week)
Overview of the Role
We are looking for a Performance Marketing Analyst with 3-4 years of experience to join our performance marketing team and support the growth and optimization of our Meta campaigns. This part-time role will work closely with the Senior Manager of Growth Marketing to own day-to-day campaign management, data reporting, and performance analysis to support Tia's physical clinic locations and virtual care product. The ideal candidate will have a strong foundation in performance marketing (bonus for healthcare, e-commerce or subscription backgrounds) and be comfortable managing and optimizing campaigns, doing regular analyses, and supporting cross-functional projects to push our digital marketing to the next level.
This position is an excellent opportunity for someone looking to develop their skills in a collaborative, data-driven environment while gaining exposure to a startup in the women's healthcare space.
Key Responsibilities
- Campaign Reporting & Analysis: Analyze and report on performance data across Paid Social, keep campaigns tracking towards key performance metrics, and prepare regular insights and next steps for internal stakeholders.
- Performance Optimization: Work closely with the Senior Manager of Growth Marketing to help optimize campaigns for customer acquisition and retention, and support new service launches, branding and awareness campaigns, and regional demand goals.
- Data Management: Use various tools such as Amplitude, GTM, and Tableau to ensure accurate tracking and reporting across landing pages and the acquisition funnel.
- A/B Testing: Set up and monitor A/B tests (across ads, landing pages, audience targeting, etc.), analyze test results, and iterate on successful strategies to scale growth and refine our marketing playbook for Meta.
- Market Research: Support market research efforts by gathering competitor insights and industry trends. Help identify opportunities for growth and potential threats in performance marketing.
- Collaboration: Work closely with internal teams (Creative, Organic, CRM, Clinical Operations) to ensure marketing campaigns align with broader company goals, as well as continue to build our relationship with our Meta account partners.
- Content and Copy Support: Use performance insights to guide creative strategy and direction for ad copy, landing page copy, static and video creatives, and other performance marketing assets.
- Reputation Management: Utilize templatized responses to address comments on paid ads, utilizing frameworks for when ad sentiment may be harming the brand’s equity and paid performance.
Ideal Candidate Characteristics
Professional Skills & Qualifications
- Experience: 3-4 years of experience in performance marketing, analytics, or a related field, with familiarity in healthcare, e-commerce, digital marketing, or other sectors with both virtual and physical components.
- Technical Proficiency: Comfortable using various analytics tools (Tableau, Amplitude, etc.) and ad platforms (Meta Ads Suite). Excel is a must-have, SQL is a plus.
- Analytical Mindset: Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.
- Performance Marketing Exposure: Understanding of performance marketing fundamentals, including customer acquisition cost (CAC) and lifetime value (LTV), and how to adjust marketing approaches to maximize various KPIs.
- Campaign Management: Experience with hands-on campaign management, including executing digital marketing campaigns, optimizing performance, and compiling reports for cross-functional stakeholders.
- Attention to Detail: High level of attention to detail and accountability when managing campaigns, creating reports, and acting on insights.
- Communication Skills: Strong written and verbal communication skills. Ability to present insights and collaborate with other teams in a clear, concise manner.
- Eagerness to Learn: A desire to grow in the field of performance marketing and data analytics. Willingness to take on new challenges and learn from senior team members.
Personal Characteristics
- Team-Oriented: Excels at working within a collaborative team environment, especially under the guidance of senior marketers.
- Proactive and Highly Motivated: Capable of managing multiple tasks independently, with a keen ability to stay organized and meet deadlines. Excited by the concept of excellence, engaging in personal loops of improvement as part of the development process.
- Adaptability: Ability to work in a fast-paced, evolving environment, and quickly pivot when needed.
- Curious and Analytical: A curious mindset, constantly seeking ways to improve campaign performance and optimize marketing efforts based on data insights.
- Detail-Oriented: Ability to carefully manage campaign details and data to ensure accuracy and consistency across reporting and optimization efforts.
Why Join Us?
- Growth Opportunity: Gain exposure to various aspects of performance marketing and analytics, while learning from experienced marketers and creatives in a fast-growing health tech company
- Redefining Care: A true opportunity to be part of the team working to build a healthcare company designed for women, by women
- Professional Development: Mentorship and learning opportunities from a team with extensive experience in growth marketing and performance optimization
Tia’s Culture
Tia is building a culture of excellence — in people, process and product. This is our northstar value.
What is excellence, exactly?
Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records.
We practice excellence at Tia by demonstrating the following types of behaviors:
- A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration
- Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
- Asking why, then why again — because accepting “this is just the way it is” is not good enough
- Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others
- A commitment to uncovering talents to unlock “rock star” potential across every individual
- Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.
Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence.
If you're eager to contribute to a growing healthcare brand and gain valuable experience in the performance marketing space, we'd love to hear from you! Apply today to help us achieve our ambitious growth goals.
