Salesforce Administrator & Business Analyst (Process Design)

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

• Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.

• Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.

• Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.

• Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

We are looking for an experienced Salesforce Administrator with Business Analyst capabilities to help shape, optimize, and scale our Salesforce ecosystem. Reporting to the Revenue Operations Manager, this role is ideal for someone who is passionate about understanding business challenges, mapping processes, and translating requirements into scalable Salesforce solutions. You will collaborate closely with stakeholders across Sales, Revenue Operations, Marketing, Support, and Customer Success to design efficient workflows and ensure Salesforce supports our business at its best.

This is not just configuration; it’s process optimization, solution design, and cross-functional problem-solving.

This will be a full-time, permanent position working out of the Vancouver office on a hybrid model (3-days per week in the office).

What You’ll Be Doing:

Salesforce Administration & Configuration

• Serve as administrator for Salesforce Sales Cloud and related GTM tools.

• Build and optimize reports and dashboards tailored to stakeholder needs.

• Design and implement declarative automations (Flows, validation rules, approval processes).

• Maintain data integrity through scheduled audits, cleansing, and monitoring.

Process Design & Business Analysis

• Partner with GTM stakeholders to understand business objectives, challenges, and workflows.

• Lead requirements gathering sessions, process mapping, and gap analysis.

• Translate business needs into clear user stories, acceptance criteria, and solution designs.

• Proactively identify opportunities to streamline processes and eliminate manual work.

• Recommend best practices for workflow design, data governance, and cross-team efficiencies.

Solution Delivery & Project Execution

• Develop scalable, maintainable Salesforce solutions that align with Trulioo’s long-term system strategy.

• Collaborate with RevOps, IT, and external partners on integrations, data migrations, and system expansions.

• Support CPQ-related processes as needed (product configuration, pricing logic, quote workflows).

• Support release management by documenting changes, testing enhancements, and coordinating deployments.

• Provide end-user enablement, including training, documentation, and onboarding materials.

What You’ll Bring:

• 4–6 years of experience in Salesforce Administration, including involvement in business analysis or process design work.

• Strong hands-on experience with Salesforce Sales Cloud; CPQ exposure is a plus (not required).

• Education: Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or a related field required; equivalent work experience will also be considered.

• Salesforce Administrator (ADM201) certification required; BA or Sales Cloud certifications a plus.

• Proven experience gathering requirements, mapping processes, and designing scalable CRM solutions.

• Proficiency in building sophisticated Flows and leveraging declarative automation.

• Solid understanding of Salesforce data model, security model, and platform best practices.

• Experience in a fast-paced SaaS environment, ideally supporting or partnering with GTM teams.

• Strong analytical, communication, and stakeholder management skills.

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.