Senior Public Sector Product Marketing Manager

Who we are

At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

About the Role

We are seeking a strategic, mission-driven Public Sector Product Marketing Manager (PMM) to lead our go-to-market efforts across the US Public Sector. In this role, you will be the bridge between our technical product teams and the government agencies that protect, serve, and educate the nation.

You aren't just selling "software"; you are translating complex technology into mission-critical outcomes. Whether it’s helping the Department of War maintain decision advantage or enabling Federal Civilian agencies to better serve citizens, you will craft the narrative that makes our solution the "clear choice" in a highly regulated landscape.

In this role, you will

• Mission-Focused Messaging: Develop and own the value proposition for our products across DoD, Intelligence Community (IC), Federal Civilian, and SLED markets. Translate "speeds and feeds" into mission readiness, citizen impact, and operational security.

• Compliance & Security Storytelling: Navigate the complexities of FedRAMP, DoD Impact Levels (IL4/5/6), CJIS, and NIST frameworks. You will create the content that assures Government CTOs and CISOs that our solution is secure, compliant, and resilient.

• Content Engineering: Produce a high-volume of high-impact assets, including federalized white papers, "Past Performance" case studies, RFP boilerplate, and agency-specific briefing decks.

• Sales Enablement: Arm our Public Sector sales team and partners (GSIs and VARs) with, discovery guides, and "Deal Kits" tailored to the federal procurement cycle.

• Campaign Strategy: Design and execute integrated marketing programs that align with the government’s fiscal year (especially the Q4 "use-it-or-lose-it" season).

You may be a good fit if you have

• Experience: 5+ years of Product Marketing experience, with at least 3 years directly supporting the US Public Sector (Defense or Federal Civilian).

• Technical Literacy: Ability to understand cloud architecture, cybersecurity, or SaaS and explain it simply to non-technical program managers.

• Regulatory Knowledge: Proven experience marketing products through FedRAMP or DoD SRG certification processes.

• Communication: Exceptional writing skills with the ability to produce "government-ready" long-form content and persuasive executive presentations.

• Strategic Thinking: Familiarity with the "Land and Expand" motion within government agencies and how to navigate the transition from a pilot to a Program of Record.

• U.S. citizenship required

Benefits and Perks

🤝 An open and inclusive culture and work environment.

🚀 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.

🏥 Full health, dental, and vision benefits

✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.

🛂 VISA support where applicable