The Role
The Digital Program Director (DPD) leads and supports a team of Campaign Managers (CMs) and Digital Specialists (DSs), serving as both a people leader and strategic guide. In this role, the DPD provides day-to-day leadership, strategic direction, and thoughtful counsel—while actively developing team members’ skills, confidence, and careers.
Within our pod team structure, the DPD plays a critical role in onboarding new business, ensuring campaign strategies are aligned with client business objectives, and serving as the primary point of escalation. The DPD partners closely with Campaign Managers to support execution, remove barriers, and foster consistent professional growth—helping the team deliver strong results while building sustainable, high-performing relationships.
What You’ll Do
Team Management
- Provide strategic and tactical counsel and direction for pod team members regarding client recommendations, issues, campaign optimizations and client questions.
- Review monthly budgets in the Unlock Media Control Platform (UMCP) to ensure accuracy for assigned accounts.
- Manage client performance media strategy, balancing it with content/SEO strategy.
- Solve campaign and account issues, both internally and externally with clients.
- Work directly with the Senior Director of Performance Marketing on team issues regarding performance and education/training needs.
- Give and receive feedback easily, comfortably, and regularly.
- Encourage others to resolve conflict directly as a first step; mitigate conflicts as needed.
Leadership
- Support company leadership in direction, directives, rollouts, communication, and objectives
- Constructively communicate team challenges, issues, roadblocks, and areas of improvement to leadership
- Exhibit positive support of all company initiatives, setting the tone for direct reports
- Work with the Senior Director and VP of Performance Marketing to:
- Improve processes and create new and better “best practices”
- Look for areas of opportunity, client growth and process improvements, brainstorm creative solutions
- Monitor and balance direct report workload, and always have an intimate knowledge of current assignments; dig into workload-related concerns
- Identify opportunities to streamline workflow with AI and automation
- Be an active and collaborative part of the conversation with a problem-solver mentality
- Participate in department and cross-department projects and company initiatives
Team Communication
- Have a solid understanding of operations tasks and responsibilities
- Drive team meetings with Client Experience Leads, Campaign Managers and Digital Specialists to discuss client business from a strategic level, ensuring performance marketing strategy is pulled through at all levels, identifying growth opportunities (e.g., Increasing client expenditures to capture additional lead gen opportunity) and to expand to additional client campaigns
Other
- Directly manage a smaller book of business (1-2 key clients)
- Be the first stop for day-to-day Client Experience questions or concerns, especially client performance marketing strategy, campaign implementation issues and success measurement.
- Possess a global understanding of the campaign life cycle and all departmental responsibilities across the company’s job process
- Coach and train on this information as needed
- Stay up to date on new processes, systems, etc.; Pull through training sessions with the rest of the department
- Have a “roll up your sleeves” attitude about helping - get in there and help when needed
Ideal Qualifications
- 4-6 years’ experience with Google Ads, Analytics, Meta, Bing, LinkedIn, various Programmatic vendors and other relevant ad and call tracking platforms
- Mastery of Microsoft Excel
- Experience with mentoring entry level employees
- Expertise with tracking tags, including implementation and troubleshooting
- Bachelor's degree or equivalent experience required
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Bonus
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
About Us:
Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.
