Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people.

The Vice President of Market Strategy and Business Development is responsible for leading the organization's strategic growth initiatives. This includes understanding, interpreting and communicating market demands, and collaborating on how Virta should address them today and in the future. It also includes the development of novel, new business opportunities and partnerships. This leadership role must impact both internal and external stakeholders - aligning key team members/departments and focuses on identifying emerging markets, shaping go-to-market strategies, building strategic partnerships, and driving revenue growth through innovative business development approaches.

Responsibilities

• Market Strategy:

  • Develop and lead comprehensive market entry and expansion strategies across regions, channels, and customer segments.

  • Analyze trends, customer behavior, competitive dynamics, and regulatory environments to inform strategic direction. Prioritize and align external signal to Virta’s existing strategy and areas of focus as appropriate.

  • Identify white space opportunities and translate insights into actionable strategic plans.

• Business Development:

  • Source, evaluate, and negotiate strategic partnerships, alliances, and joint ventures that drive profitable growth and market penetration.

  • Oversee the full lifecycle of business development efforts, from lead generation to deal close and post-integration.

  • Foster and maintain strong relationships with key external stakeholders, including potential clients, partners, and investors.

• Revenue Growth & Commercial Enablement:

  • Collaborate with Sales, Marketing, and Product Development teams to align business development strategies with company objectives.

  • In partnership with Product Development, support trade-off and prioritization for client-product roadmap and commitments that maximize commercial impact from available resourcing.

  • Support the creation of business cases and value propositions for new markets, solutions, or customer segments. As needed, roll-up sleeves on requirements confirmation to assure fit between Product Development & market needs.

  • Drive initiatives to increase customer acquisition, retention, and lifetime value.

• Strategic Planning & Leadership

  • Partner with senior leadership to set growth targets and prioritize strategic initiatives.

  • Provide thought leadership and influence across departments to align teams around strategic goals.

  • Lead internal cross-functional teams to ensure seamless execution of market expansion and business development initiatives.

• Team Leadership & Function Development

  • Lead Commercial Strategy function, including Business Development, Actuary, and Solution Architects

  • Assure clarity of role definition and expected organizational impact

  • Develop a team of highly focused, valuable contributors who collectively accelerate the commercial outcomes in both sales and retention.

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• 30 - Learn Virta’s products, positioning and market; shadow key cross-departmental interactions; build relationships/understand roles of peers & team

• 60 - Begin hand-off/leadership with CCO, of key meetings and execution work such as Product-Commercial Monthly, Quarterly Strategy memo & training,

• 90- Own & improve role and begin impacting output

Must-Haves

• 15+ years of experience in strategy, business development, or commercial leadership, with at least 5+ years in a senior leadership role (Director/VP level or equivalent)

• Proven track record of balancing strategy and personal execution to drive revenue growth through new market entry, partnerships, or new product commercialization, including ownership of initiatives that resulted in measurable revenue impact (e.g., $XM+ deals, new segment expansion, or material pipeline creation)

• Deep experience in healthcare, digital health, or health plans/employers ecosystem, with strong understanding of payer dynamics, benefits strategy, and/or value-based care models

• Demonstrated success sourcing, structuring, and closing complex partnerships or enterprise deals, including negotiation and post-deal execution/integration

• Experience leading cross-functional strategy and execution across Sales, Product, Marketing, and Finance, with a track record of influencing without authority and aligning senior stakeholders

• Strong strategic and analytical thinking skills, with the ability to translate market insights, financial models, and competitive dynamics into actionable business strategies and product/commercial decisions

• Experience building and leading high-performing, multi-disciplinary teams, including clear role definition, prioritization, and performance management

• Executive presence and communication skills, with the ability to influence internal leadership and represent the company externally with partners, clients, and investors

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

• You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $243,936 to $285,000. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.

Clinical roles: We currently do not hire in the following states: AK, HI, RI

Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.

Virta uses Ashby as its applicant tracking system, which incorporates AI-powered tools (provided by OpenAI, AWS, and Google Gemini) in certain aspects of the recruiting process, including application review, candidate screening, and interview note taking; your data is not used to train AI models, and all final hiring decisions are made by Virta Health personnel. For more information, see Ashby's AI Terms at https://www.ashbyhq.com/resources/terms-ai-features

#LI-remote

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.

Clinical roles: We currently do not hire in the following states: AK, HI, RI

Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.

Virta uses Ashby as its applicant tracking system, which incorporates AI-powered tools (provided by OpenAI, AWS, and Google Gemini) in certain aspects of the recruiting process, including application review, candidate screening, and interview note taking; your data is not used to train AI models, and all final hiring decisions are made by Virta Health personnel. For more information, see Ashby's AI Terms at https://www.ashbyhq.com/resources/terms-ai-features

#LI-remote