Visa is seeking a bold, future-forward Senior Director to redefine how our brand shows up across Asia Pacific. This role is for a builder — someone obsessed with where culture, creativity, data and technology collide. You will lead Visa’s strategy across media, social, creators, content, digital innovation and first-party data, ensuring the brand becomes more culturally resonant, more socially native, and more meaningfully embedded into the everyday lives of consumers and businesses.
You will orchestrate a multi-disciplinary team of experts and collaborate closely with cross-functional partners, agencies, marketers, and platforms to deliver work that inspires behaviour change, deepens brand relevance, accelerates Visa’s data and digital maturity, and drives commercial impact across a complex, diverse region.
What a Senior Director – Media, Content and Digital Innovation does at Visa:
You will shape how millions of consumers across Asia Pacific experience the Visa brand. This role sits at the intersection of culture, creativity and technology - inspiring breakthrough media, content and digital experiences that make Visa more engaging, more relevant and more useful in people’s everyday lives.
Key Responsibilities:
Brand, Media and Content Leadership:
- Set the overarching vision for Visa’s media, content, and digital communication ecosystem across APAC.
- Lead the development of breakthrough, culturally attuned, socially powered campaigns across B2C, B2B and B2B2C audiences.
- Forge strategic alliances with market-making platforms e.g., TikTok, Meta, YouTube, Netflix, Spotify, Google, LinkedIn to unlock new forms of co-creation, commerce, and community engagement.
- Establish investment principles and regional standards to ensure Visa shows up consistently, boldly and with purpose across markets.
Social-First Strategy, Creator Innovation and Community Building:
- Architect Visa’s first unified regional social-first strategy, designed to elevate brand voice, drive always-on cultural relevance, and strengthen platform-native storytelling.
- Transform Visa’s social presence from content distribution to community creation - building spaces where audiences participate, contribute and co-create.
- Design a differentiated creator and influencer ecosystem, spanning passion pillars sports, music, gaming, fashion, lifestyle, aimed at scaling advocacy and social commerce.
- Introduce next-gen social formats, real-time content engines, and playbooks that empower markets to create faster, smarter and with greater agility.
- Champion community-first thinking across the region, ensuring Visa’s products and experiences show up authentically in culture.
First-Party Data Leadership and Data-Driven Marketing:
- Accelerate Visa’s first-party data journey, building the foundation for a modern, privacy-safe, insight-driven marketing ecosystem
- Partner with regional and global teams to evolve Visa’s data architecture - integrating CRM, consent management, identity frameworks, and audience platforms into a cohesive, scalable system
- Develop audience segmentation models that fuel personalization, dynamic creative optimization DCO, and full-funnel measurement
- Expand the use of predictive modelling, advanced analytics, and AI-driven insights to inform creative decisions, media planning, and go-to-market strategy
- Strengthen Visa’s ability to activate first-party data across paid, owned and earned channels - driving more efficient media, deeper engagement, and measurable business outcomes
Go-to-market and Creative Excellence:
- Lead an integrated team of specialists to deliver cross-market, social-first, digital-powered campaigns that push creative boundaries.
- Build scalable storytelling frameworks for Visa’s passion pillars - from FIFA and the Olympics to music, gaming, fashion and travel - ensuring regional coherence and local relevance.
- Elevate Visa’s creative capabilities through AI-powered content production, dynamic formats, and modular content systems
Marketing Services Growth and Commercial Deliver:
- Partner with client marketing teams to elevate and expand adoption of Visa’s in-house media and content capabilities.
- Shape the development of new service offerings that drive value to partners and growth for Visa.
- Provide strategic leadership on operational frameworks that improve consistency and efficiency across markets.
Stakeholder Engagement, Thought Leadership and Operational Excellence:
- Lead, mentor and inspire a multi-disciplinary team across media, social, content and data - building a future-ready centre of excellence.
- Represent Visa as a thought leader in industry forums, senior leadership discussions and partner ecosystems.
- Champion continuous learning, experimentation and innovation to elevate marketing excellence across the region.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
- 15+ years in media, digital marketing, integrated brand marketing, or digital innovation in regional/global roles.
- Demonstrated success leading multi-market marketing strategies across Asia
- Experience leading diverse cross-functional teams spanning media, social, creators, and digital capability.
- Strong expertise in brand building, performance marketing, social platforms, digital media planning and creator ecosystems.
- Strengths in strategy, storytelling, and ideation with the ability to turn complexity into clarity.
- Exceptional leadership, collaboration and communication skills, strong executive presence.
- Ability to bridge technical understanding with business impact and simplify complex ideas into compelling narratives.
- Preferred:
- Experience in payments, fintech, technology, lifestyle, culture or platform ecosystems.
- Strong understanding of GenAI, digital production, and emerging martech.
- Experience in commercializing services or building in-housing models.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
