We are seeking a highly experienced Senior Marketing Services Manager to lead strategic, data‑driven, and fully integrated marketing initiatives. This role combines 360° marketing expertise (ATL, BTL, Digital), strong commercial acumen, strategic consulting, and the ability to manage key accounts and complex pipelines. Acting as a trusted advisor to clients, this professional will design and execute customized marketing strategies that drive business growth, strengthen partnerships, and accelerate results.

Core Responsibilities:

Strategic & Integrated Marketing:

• Develop and execute 360° marketing strategies (ATL, BTL, Digital) tailored to client and business objectives.
• Design long-term, bespoke marketing programs with strong foundations in data, insights, and growth tools.
• Lead full campaign lifecycle: strategy, planning, execution, optimization, and measurement.

Client & Account Management:

• Serve as the main marketing point of contact for key clients, building deep, trusted relationships.
• Manage multiple high-value accounts, aligning strategies and solutions with their business needs.
• Partner with Sales, Product, and Consulting teams to provide integrated solutions and maximize client impact.

Growth, Insights & Data:

• Identify business opportunities through market trends, payment behavior, and performance analytics.
• Provide insight-driven recommendations to enhance client acquisition, portfolio performance, and ROI.
• Leverage research, studies, benchmarking, and Visa’s data capabilities to strengthen strategic decision-making.

Commercial Strategy & Revenue Generation:

• Participate in pitches to accelerate business growth and value-in-kind (VIK) projects.
• Contribute to revenue generation by positioning marketing solutions that unlock client value.
• Align marketing initiatives closely with commercial priorities and measurable business outcomes.

Pipeline, Stakeholder & Project Leadership:

• Manage a robust pipeline of marketing initiatives with operational excellence and attention to detail.
• Coordinate cross-functional teams, external agencies, and partners to ensure seamless delivery.
• Communicate progress, insights, and KPIs to internal and external stakeholders.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

A senior marketing leader who combines integrated marketing expertise, commercial mindset, client-centricity, and strong analytical rigor. Someone who thrives in dynamic environments, operates with autonomy, and consistently delivers high-impact, insight-led marketing solutions.

Required Hard Skills:
Solid experience in 360° Marketing (ATL, BTL, Digital).
Expertise in growth marketing tools, acquisition funnels, and automation platforms.
Strong analytical skills, with ability to interpret data and drive insights-based decisions.
Experience managing key accounts, strategic planning, and marketing program execution.

Required Soft Skills:
Ownership mindset with strong accountability for deliverables and results.
Strategic thinking, structured problem-solving, and long-term planning.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple clients, priorities, and complex stakeholder environments.
Strong relationship-building and influence capabilities.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.