ABM Technical Specialist

Why this role matters

Vonage has implemented new toolsets providing advanced account-based marketing functions. ABM is a key driver in Vonage’s ability to execute our revenue targets. You’ll play a key part in implementing these solutions across the Marketing Technology stack. This work directly impacts Vonage's OKRs and revenue plans to meet target goals.

A core component of Marketing Operations is providing clarity and understanding for all teams. We seek a team member committed to managing their work, prioritizing tasks, driving decisions, and communicating clearly to a diverse group of colleagues. It is a high-visibility role with opportunities to make an immediate impact.

It offers an opportunity to work with peers from every corner of Vonage and build cross-functional relationships.

Your key responsibilities

• Own end to end planning and execution of ABM campaigns from a marketing operations perspective, ensuring campaigns are delivered on time, with reporting insights
• Complete technical work across the full Vonage Marketing Technology software portfolio, specifically within 6sense & Salesforce CRM to ensure ABM campaigns are properly planned, executed, and reported on from a technical and execution perspective.
• Document processes to build the Marketing Operations team’s knowledge base
• Manage assigned work items and communicate critical information to stakeholders
• Coordinate closely with Marketing Operations, Sales Operations and Marketing Demand Gen teams to architect solutions

What you'll bring

• Marketing Campaign Strategy & Execution, specifically account-based marketing experience (At least 1 year ABM experience & at least 2 years Marketing experience)
• Demonstrable cross-functional collaboration skills and ability to manage key stakeholders
• A passion to find the best solutions for all Vonage teams - identify impact to others and gain cross functional alignment ensuring shared success
• Soft skills - Situational analysis & Communication - Written & Verbal
• Clear examples of proficiency in work prioritization & time management
• A general understanding of Marketing Ops, Revenue Ops, and Sales Ops processes
• Marketing Tech proficiency to drive Marketing-led solutions - Specifically 6sense or leading ABM tool, Salesforce CRM

What's required for application

• A growth mindset with a willingness to learn new skills and a proactive attitude
• Task management: identify, define, and coordinate tasks across multiple initiatives
• Scope management: ensure all required work is identified to complete work successfully
• Time management: manage the timely completion of initiatives and tasks to timelines
• Quality management: document policies, objectives, processes, and responsibilities
• Communication management: take notes, ensure timely and appropriate communication of critical initiative information to the appropriate stakeholders
• Stakeholder management: identify teams impacted, analyze stakeholder expectations, and develop strategies to engage stakeholders on decisions and execution effectively
• Technology experience with the following tools:

Must have: 6sense, Salesforce CRM, Salesforce Marketing Cloud Suite (Pardot)

Nice to have: Leandata, ZoomInfo, Drift, Gong Engage, Zapier, Tableau, Highspot

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