Partner Marketing Manager

SUMMARY

The Partner Marketing Manager helps drive joint business growth across the US and Canada. Reporting to the Director, Partner Marketing, this role focuses on building and executing marketing programs and demand generation campaigns to, with, and through Channel partners — building co-branded assets, activating go-to-market plans, and supporting campaigns that deliver measurable results. The ideal candidate thrives on collaboration, turns strategy into action, and creates programs that help partners and customers succeed together.

In this role, you will work alongside Channel Sales, Field Marketing, Global Partner Marketing and the broader marketing team.

WHAT YOU’LL DO

• Build and execute integrated partner marketing programs and campaigns that generate pipeline, drive awareness, enable and strengthen relationships with partners.
• Collaborate with global and regional partner teams to activate go-to-market plans through impactful events, content, and co-marketing initiatives.
• Track and analyze performance across partner programs, providing insights to optimize future campaigns and ensure alignment with business objectives.
• Work closely with Sales, Partner, Enablement, and Regional Marketing teams to ensure alignment across launches and campaigns.
• Partner with Marketing Operations and Analytics to measure results and drive continuous improvement.
• Manage day-to-day coordination and communication with partners to keep programs running smoothly and on schedule.

WHAT YOU’LL BRING

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in partner marketing, channel marketing, or field marketing, preferably in the technology or software industry. Bonus points for cloud or cybersecurity background.
• Previous Partner marketing experience in B2B SaaS/enterprise technology companies across the region.
• Based in the US.

Skills & Competencies

• Strong project management and organizational skills, with attention to detail.
• Excellent written and verbal communication skills, with the ability to develop clear, partner-ready materials.
• Collaborative mindset with the ability to work across teams and time zones.
• Proficiency in digital marketing tools, CRM, and automation platforms (e.g., Salesforce, Marketo).
• Analytical thinker who can use data to measure and improve marketing performance.
• Self-motivated and adept at working independently, with the ability to communicate effectively with remote management.