CRM Manager - LatAm

The CRM team at Wise is expanding to consolidate our communication efforts across the LatAm region. We are dedicated to providing first-class, high-value communications that help our customers maximize their Wise accounts, save money, and avoid the high exchange rates of traditional banks.

We are building money without borders for people and businesses, and we need your expertise to make our LatAm customer communications best-in-class. We are looking for a CRM Manager to join our growing team to lead and implement our regional strategy. In this role, you will shape and deliver effective communication journeys—from engaging product launches to testing and refining our lifecycle communications.

Your Mission

• Strategic Leadership: Develop and manage the LatAm CRM strategy, focusing on customer lifecycle management, segmentation, and engagement initiatives.

• Cross-Functional Collaboration: Partner with technical and non-technical stakeholders (Product, UX, Design, Engineering, and Analytics) to define and execute multi-channel strategies (email, push, in-app).

• Data-Driven Segmentation: Use insights to segment customers effectively, ensuring every group receives tailored, relevant, and supportive communication.

• Lifecycle Optimization: Design and implement lifecycle strategies to foster long-term loyalty through continuous testing and refinement.

• Performance Analysis: Monitor campaign performance and use data-driven insights to identify opportunities for increasing engagement and conversion.

• Platform Integrity: Maintain database health and deliverability, ensuring all communications align with CRM best practices and compliance requirements.

• Operational Excellence: Oversee email calendar management, monthly reporting, and the localization process for international campaigns.

A Bit About You

• Communication: Strong proficiency in verbal and written English and Portuguese.

• CRM Expertise: Mid-level experience in a CRM role, with a focus on segmentation, lifecycle management, and stakeholder engagement.

• Track Record: Proven experience planning and executing large-scale, cross-channel campaigns (email, push, in-app).

• Customer-First Mindset: A deep understanding of customer segmentation and the ability to advocate for the user experience.

• Stakeholder Management: Comfortable building relationships and alignment across different departments and seniority levels.

• Proactive & Impact-Driven: You enjoy taking ownership of projects and thrive in an environment that offers autonomy and the opportunity to build new paths.

• Technical & Creative Balance: Technically savvy with an eye for detail; you care equally about how a system functions and how the message resonates with the customer.

• Analytical Curiosity: A quick learner who enjoys using data to solve problems and improve campaign performance.

Bonus Points If You Have:

• Experience in a product-driven or international organization.

• Technical skills in coding HTML, CSS, or Shopify Liquid.

• Proficiency in SQL or analytical tools like Looker, GA, or MixPanel.

• Experience using Braze or similar cross-channel marketing platforms.

• Experience with B2B CRM initiatives.

Benefits: 

• 💰 Salary range for this role is between 11.496BRL and 14.160BRL
• 🚀 RSU’s in a rapidly growing company
• 💻 Flexible working model – During the first six months, you’ll be in office most days of the week to become fully immersed in Wise’s culture and ways of working. After the initial period, you’ll be in office at least 3 days per week. 
• 💪 An annual self-development budget
• 🩺 Health and dental allowance for you and your dependents
• 💝 Company-paid: Life Insurance, and an EAP program
• ☀️ Paid time off: 30 days vacation + 3 “Me” days + 1 volunteer day, annually
• 🏝️ A paid 6-week sabbatical leave after four years
• 👶🏼 18-weeks of paid parental leave, after a year with us and child care assistance
• 🚌 Transportation vouchers
• 🍕 Food (708 BRL per month) and Meal (1,166 BRL per month) vouchers
• 🏋️ TotalPass access to 3,500 gyms and studios throughout Brazil

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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