WongDoodyis looking for aresults-driven B2BMarketingManager inNA.In this role, youwill supportmarketingoperationsanddrive brand exposure, awareness, and demandfor WongDoodyglobally. This person must excel at cross-functional collaboration with other business units and deliver high-quality work even under time constraints, with attention to detail, strong organizational skills, and great teamwork.
TheSenior Manager, Marketing, will support the execution of brand marketing globally and the earned and owned media initiatives through project management and content development. Part producer, part marketer, part writer, part project manager, you will understandWongDoody'svarious design, marketing, strategy, and production offerings and capabilities.
WHAT YOU'LL DO
- Work to create, support, and manage
- Wongdoody’soverall marketing strategy - increase the impact and reach of our brand, generating more leads andhelpingWongdoody win more work.Audiences to be reached are external clients and internal Infosys sales teams.
- Collaborate and work closely with business development and client partner teams to support marketing initiatives and sales enablement strategies as needed.
- Manage project activities and ensure tasks are completed appropriately, deadlines are met and updates are provided.Tasks include developing project briefs, status check-ins, team and stakeholder reviews, debriefs, etc. We will want all your attention to detail in play here to keep multiple teams on track.
- Collaborate with sales and executive teams globally to provide project updates and support
- Manage and optimizemarketing budgets ensuring efficient spend and maximum ROI.
- Lead the execution of the global awards strategy; identify awards, track submission deadlines, manage entry budgets, evaluate entry criteria, work with account teams to draft and submit award entries; Promote award wins.
- Supportthe global team with regular content updates on wongdoody.com
Campaign Management and Performance:
- Develop, implement and optimize integrated B2B marketing campaigns across various digital channels.
- Define target audiences, campaign objectives, messaging and measurable KPI’s for all marketing initiatives (MQL’s, SQL’s, CPL, ROI)
- Manage marketing automation platforms (e.g.Hubspot, Pardot) for lead nurturing and campaign execution, leveraging automation for efficiency and personalization.
- Build and maintainapermission-basedlist of prospects andclientsand send appropriate e-mailings.
Content
- Create content in support of the content strategy and our thought leadership requirement
- Create a wide range of compelling marketing content including:
- Websitecontentand landing pages
- Intranetcontent and landing pages
- Case studies and success stories
- White papers
- Webinar presentations
- Emailmarketing contentandnewsletters
- Social media content and campaigns
- Content for internal platforms and sales communication
- Coordinate content development with subject matter experts
- Manage content calendars and workflows to ensure timely delivery
Events
- Identify earnedand paidspeaking opportunities at industry events
- Identify earned speaking opportunities at internal events
- Plan, organize and execute in-person and virtual B2B eventsfor clients and internal sales teams
- Develop strategies for lead capture and nurture
- Manage event logistics, event content creation and track event ROIand effectiveness
WHAT YOU'RE LIKE
- Self-starter mentality and hands-on/DIY work ethic
- Proactive problem solver
- Confidence to engage and support senior staff
- Excellent interpersonal and relationship-building skills
- Someone with a sense of humor
WHAT YOU'VE GOT
- Bachelorsdegree
- 7+ years of professional experience in marketing,or similar role in technology, consultingand/or B2B marketing
- Proficiency in a wide range of owned/earned media channels
- Excellentproject management skills and ability to stay organized
- Experiencedriving resultsin a cross-functional capacityglobally
- Excellentwrittencommunication andstorytelling skills.
- Proficiency with marketing platforms (e.g.Salesforce,Canva, Adobe Express, Campaign Monitor, Pardot,Hubspot,Webflow,Wordpressetc)
- Track record of managing multiple projectssimultaneously.
- Experience working with global teams andrepresenting multiple regions
TO APPLY: For full consideration, please upload both a resume and cover letter.
THE PERKS
We’ll pay you to come work here, because we’re generous like that. Our salary range for this role is $130,000 - $145,000, but on top of your paycheck, you’ll receive a whole lotta benefits to help keep you healthy, secure, and balanced. You’ll get great medical, dental and vision insurance, 401K with company match, extended holidays, flexible summer hours, and volunteer time off to name a few.
ABOUT US
We are WongDoody. 2000 innovators, creators and designers in 22 studios across the world.
We create human experiences. Tell big stories for bold clients. Use design to save lives. For the past 30 years, WongDoody has been recognized as one of the most creative and innovative companies by Cannes Lions, Fast Company and EY, among others.
Since our founding, we have won hundreds of global awards for advertising, branding, experience design and strategy, while building a culture that consistently makes WongDoody one of the “Best Places to Work”. We recognize that our people and our values are paramount to our success. Now an Infosys company, our culture remains the same—open, inclusive and curious—rooted in Creative Democracy formed by our founders, Tracy Wong and Patrick Doody.
We're just getting started.
See how we're making an impact: https://www.wongdoody.com/work
Join our global team: http://www.wongdoody.com/careers/
WongDoody is a proud Equal Employment Opportunity employer where we are committed to creating an equitable, diverse and inclusive workspace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We are intentional about creating a space that celebrates, embraces, and also reflects the diversity of the world we live in. Candidates from diverse backgrounds are strongly encouraged to apply.
All candidate information is kept confidential according to EEO guidelines.
