Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

This role will involve strategy, planning, management and execution to maintain and build Binance’s social media and community presence globally. You will work closely with the leadership team.

Responsibilities:

Contribute to the strategy and execution of integrated marketing campaigns and product launches from a social media perspective
Design, execute and lead large community activation campaigns
Create and manage always on content strategies for our priority global partnerships such as CR7
Be a key POC for business issue and crisis management, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action in partnership with the communications and product teams
Work closely with the CS team on community management, response and sentiment maintenance
Help with managing end-to-end across Binance social accounts
Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance
Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture
Assisting the team across platforms to think of creative ideas, both for general posts and campaigns
Work closely cross-functionally with design, content, performance marketing, product and other teams
Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
Analyze the social media landscape to supply actionable insights

Requirements:

Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage
5+ years of digital marketing experience in social media, community, content or brand marketing related roles
Proven experience with crisis management and working directly with executive leadership teams
Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent
Demonstrable success with growing social media accounts and executing campaigns
Deep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binance’s product suite
Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority
Proven good judgment in high pressure situations; an ability to remain calm and logical
Excellent communication, writing and copywriting skills
Strong sense of ownership and responsibility.
Resistant to stress. Self motivated and results oriented
Remote and start-up experience is a plus

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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