About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn't be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled, freeing founders to focus on building and scaling.

We're a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services. No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

You'll be joining a business with strong momentum, clear direction, and real opportunity for progression.

• £18m annual revenue, including £9m ARR

• Over 1 million companies formed

• Certified B Corp and Carbon Neutral Business

• Forecast to grow 5x–10x over the next three years

The Role

Maybe you're part-way through your AAT or working towards your ACCA. You're good at the accounting side, but if you're honest, what you actually enjoy is helping other people understand it. You're the one your colleagues come to when they can't figure something out in Xero. You've run the client onboarding sessions. You've written the guides nobody else got round to writing.

And you've started to wonder whether a career in practice is really what you want, or whether there's something that makes better use of what you're actually good at.

This is that role.

We're partnering with Xero to power the accounting side of our newly created Accounting-as-a-Service division, and we need someone to become our in-house Cloud Accounting Specialist. You'll be responsible for making our internal teams confident and capable on Xero through structured training, video content, and documentation that scales. You'll receive dedicated training directly from Xero, and from there you'll own the platform internally.

This isn't a stepping stone back into practice. It's a deliberate move into a training and enablement career, and we're looking for someone who's ready to make that call.

Key Responsibilities

• Design and deliver structured Xero training for our internal team, including Onboarding Specialists, Customer Service, Customer Success, and Retention

• Create clear, accessible training materials tailored to non-accountants; guides, checklists, FAQs, and process documents

• Script and produce training videos to support self-serve learning across the team

• Act as the first point of contact internally for Xero-related questions and issues

• Build a library of scalable resources that reduce repetitive queries and support team independence

• Identify recurring gaps or questions and proactively create content to address them

• Deliver 1-2-1 Xero training sessions for premium or VIP clients where needed

• Monitor how the team is using Xero day-to-day and identify areas for improvement

• Stay current with Xero product updates and feed relevant changes back into training and documentation

What We're Looking For

We're not looking for a fully qualified accountant, and we're not looking for someone who wants to become one. We're looking for someone part-way through their qualification, AAT, ACCA, or similar, who has strong practical Xero experience and genuinely enjoys the training and communication side of the work.

• Part-qualified accountant or bookkeeper with solid hands-on Xero experience, gained within a chartered accounting firm

• You've been the go-to Xero person in your firm; onboarding clients, supporting colleagues, answering the questions nobody else could

• Confident explaining accounting concepts to people with no finance background

• Comfortable creating written content; guides, SOPs, training documents

• Interest in or experience with video production for training purposes

• Proactive and organised; you spot gaps and do something about them

• Ready to step away from a practice career path and build something different

What We Offer

• £34,000–£38,000 depending on experience

• Dedicated onboarding training from Xero

• A genuine opportunity to own something; this is a new division and a new role

• Hybrid working from our London office (3 days office; 2 days home)

• Real opportunities for progression as the business scales

• A culture that values ownership, impact, and continuous learning

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.