Associate Director, Paid Social - B2B EXPERT - Remote
•Dept· 19h
📣 Marketing📝 Contract🎯 Lead / Principal💰 $108k-145k🌍 Worldwide
19h ago
Tax & Compliance·16 days ago
As the Senior Manager of Product Marketing, you will own how Airalo positions, launches, and grows its product portfolio globally. You'll be the connective tissue between Product, Growth, CRM, Partnerships, and Customer Support — ensuring every team has the messaging, information, and enablement they need to sell and support our products effectively.
This is position reports into the Chief Growth Officer. You will shape the PMM function, set the strategic direction for how we bring our connectivity to market, and directly drive adoption, engagement, and monetization across the Airalo lifecycle.
Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise).
Develop and maintain a messaging framework that scales across channels, markets, and languages.
Ensure consistency between product value and how it's communicated externally.
Lead GTM planning for new products, features, and market expansions — from strategy through execution.
Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.
Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team.
Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors.
Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy.
Serve as the internal voice of the customer across Product, Marketing, and Leadership.
Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.
Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data.
Identify and close gaps between product capability and customer awareness/usage.
Partner with Product Management on roadmap planning to ensure marketing is integrated early.
Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships.
Own launch retrospectives and continuously improve the launch playbook.
Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates.
Ensure internal teams can speak confidently and accurately about Airalo products.
Build a cadence for keeping teams current as the product evolves.
Develop structured training programs so that customer-facing teams deeply understand the product.
Create onboarding materials for new hires in GTM roles.
Partner with L&D (if applicable) to scale training delivery.
8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company.
Proven track record of owning end-to-end GTM strategy for complex or global products.
Strong ability to distill complex products into clear, compelling messaging for diverse global audiences.
Experience working cross-functionally across Product, Growth, CRM, Sales, and Support.
Data-fluent: comfortable using analytics and research to drive decisions and measure impact.
Excellent written and verbal communication skills; executive-level presentation skills.
Experience in travel, mobile, fintech, or marketplace businesses is a plus.
Comfortable working in a remote-first, globally distributed environment.
Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus).