Senior Event Marketing Manager

Your Role as Senior Event Marketing Manager:

As a Senior Event Marketing Manager, you will develop and implement marketing strategies designed to boost attendance, engagement, and brand visibility at Tier 2 and 3 events, conferences, and trade shows, while playing a critical role in Tier 1 events. This role is involved across the entire event process, from planning and execution to post-event evaluation, and is responsible for managing both the operational and administrative aspects to ensure events run smoothly and efficiently.

A Day in the Life of Senior Event Marketing Manager:

• Develop and execute comprehensive event marketing plans that align with business objectives and drive attendance and engagement.
• Collaborate with cross-functional teams (sales, creative, product, etc) to ensure seamless execution of events, including but not limited to venue selection, vendor management, and logistics.
• Create compelling event messaging and content that resonates with target audiences and drives interest and attendance.
• Manage all aspects of event promotion, including email marketing, social media, paid ads, content creation, and outreach efforts.
• Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget.
• Assist with event logistics and on-site activities to ensure smooth operations and an excellent attendee experience.
• Analyze event performance metrics and provide recommendations for future improvements and optimizations.
• Stay up-to-date on industry trends and best practices, and incorporate them into event marketing strategies to stay ahead of the competition.
• Foster and maintain strong relationships with internal teams, partners, and customers to contribute to the success of events.
• Coordinate travel and accommodations for staff and attendees.
• Ensure compliance with all relevant regulations and safety standards.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 7+ years of experience in event management, preferably in a B2B SaaS environment.
• Proven track record of successfully planning and executing large-scale events.
• Strong understanding of event marketing and lead generation strategies.
• Excellent project management, organizational, and time management skills.
• Exceptional communication and interpersonal skills.
• Proficiency in event management software and CRM systems (e.g., Salesforce, Marketo, Hubspot).
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong negotiation and vendor management skills.
• Ability to travel as required.

The Perks of Working for Appspace:

For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program.

• Generous PTO
• 5 additional days off for training
• Flexible work schedules
• Remote work opportunities
• Appspace Quiet Fridays (No non-essential internal meetings scheduled)
• Paid company holidays