Identification: Research, identify, and categorize potential KOLs and nano/micro-influencers whose audiences and persona align with our Paylater target demographic and values.
Outreach & Relationship Nurturing: Execute initial outreach, manage communication, and nurture long-term relationships with KOLs to secure organic and paid content collaborations.
Campaign Execution: Coordinate the timely delivery of collaboration content, ensuring all disclosures and brand guidelines are met.
Community Management:
Identify high-value user stories or testimonials within the community and coordinate with the creative team to develop them into formal case studies or marketing assets.
Oversee the final review and approval process for the videos and ensure all content is stored, cataloged, and ready for deployment across marketing channels.
Reporting & Analysis:
Track and report on key community and KOL performance indicators, including Engagement Rate, Follower Growth, social sentiment and total reach.
Provide insights to the Marketing teams regarding which content formats and topics resonate best with the community.
Coordinating with the performance team to ensure all of the selected KOL content is being pushed to the paid channels.
Bachelor's degree in Marketing, Communications, Public Relations, or a related field is required.
Minimum of 3-4 years of professional experience in a hands-on role involving social media management, community engagement, PR (specifically for crisis management), or basic digital marketing execution.
Basic understanding of social media reporting metrics (e.g., Engagement Rate, Reach, Follower Growth) and experience pulling basic reports from native platform analytics or a similar tool.
Proficient in Microsoft Excel/Google Sheets for simple data tracking and reporting, and PowerPoint/Google Slides for presentation development.
Outstanding written communication skills, especially the ability to adopt a consistent brand voice and communicate complex information (like product updates or compliance guidelines) simply and clearly.
High attention to detail, particularly in ensuring all communication and content (especially influencer disclosures and user waivers) adheres to brand and potential regulatory guidelines.
Excellent organizational and time management skills, with proven ability to manage multiple complex projects simultaneously under tight deadlines.
A proactive, self-starter mentality, comfortable working with high operational autonomy and quickly troubleshooting live campaign issues.
