Lifecycle Marketing Manager (Expansion)

About us

Common Room is the AI GTM Platform that empowers your teams with AI agents built on complete buyer intelligence. We unify every signal across the full buyer journey into one continuously-updated, person-level view—so your team knows exactly who to target and why, what to say, and when to reach out.

GTM teams are drowning in tool sprawl, fragmented data, and AI that doesn't deliver. Common Room replaces your disconnected stack with one platform built for scale and complexity. We bring together data, orchestration, and execution in one system built for orgs of 75-1000+.

We've raised over $50 million from top-tier investors including Greylock, Index, and Madrona, and we're backed by 25+ operators from companies like Figma, Stripe, Airtable, Slack, Notion, Loom, and more.

You + Common Room?

You'd be joining a team that values simplicity, passion, trust, each other, and our customers above all. We ask hard questions, collaborate gladly, and make decisions quickly.

So hello! Please, knock on our door. We'd love to meet you.

About the Role

We need someone who sees customer LTV as a systems problem—and knows how to solve it.

You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities. This means building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter.

You're not just sending emails. You're architecting the customer journey from activation through expansion, using data to identify signals and automation to act on them at scale.

What You'll Own

Expansion Revenue Programs

Build and optimize lifecycle campaigns that directly drive net revenue retention:

• Upsell & expansion campaigns – Usage-based triggers that identify accounts ready for add-ons, seat expansion, or plan upgrades

• New customer onboarding & activation – Multi-touch email and in-app sequences that drive time-to-value, feature adoption, and early engagement

• Product adoption & feature discovery – Targeted campaigns that introduce users to capabilities they're not yet using (based on behavioral triggers)

• Re-engagement & win-back – Automated programs that detect inactivity and bring dormant users/accounts back into the product

• Feature launch sequences – Drip campaigns that educate existing customers on new capabilities and drive adoption

Customer Education & Enablement

Create the content and experiences that help customers get more value:

• Live webinars – Monthly product webinars showcasing new features, use cases, and best practices

• On-demand training – Recorded tutorials, walkthroughs, and how-to guides delivered via email and in-app

• Use case storytelling – Customer examples and workflow templates that show practitioners how to win

• Onboarding content – Written and video content that accelerates time-to-first-value

Cross-Functional Orchestration

Be the connective tissue between teams:

• Partner with Product to understand feature usage patterns and identify expansion opportunities

• Work with Customer Success to build playbooks that combine high-touch and automated motions

• Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations

• Feed insights from RevOps to refine segmentation, scoring, and campaign triggers

What "Expansion" Means in This Role

You'll drive growth within our existing customer base through:

• User expansion – Converting limited user accounts into large accounts (5 → 50 → 200+)

• Feature adoption – Getting customers to activate and use more of Common Room's capabilities

• Plan upgrades – Moving customers from Starter → Team → Enterprise tiers

• Add-on purchases – Introducing new integrations or premium features

• Usage growth – Increasing engagement, activity, and value realization over time

Your north star metric is Net Dollar Retention (NDR).

Who You Are

Must-haves:

• 4-6 years in B2B SaaS lifecycle, customer, or growth marketing – You've built email nurture programs, onboarding flows, or expansion campaigns that drove revenue

• Expansion mindset – You understand the difference between acquiring customers and growing them; you've owned NRR or expansion metrics before

• Marketing automation expertise – You're proficient in tools like HubSpot, Marketo, Iterable, Customer.io, or Braze; you can build complex workflows and segmentation logic

• Data fluency – You're comfortable in Salesforce, Snowflake/Omni/Metabase, or similar; you use data to identify opportunities and measure impact

• Strong writer – You can craft email copy that converts, write webinar scripts that engage, and create training content that educates

• Systems thinker – You see the customer journey as an interconnected system, not a series of one-off campaigns

• Comfortable presenting – You've run webinars or customer training sessions and feel confident on video/live

Nice-to-haves:

• You’re comfortable sharing your knowledge and trainings more widely

• Background in customer success or onboarding (you've been in the seat of your CS partners)

• Knowledge of GTM/RevOps tools – You understand how sales and marketing teams actually work (Salesforce, Outreach, Gong, LinkedIn Sales Navigator, etc.)

• Familiarity with Common Room's ICP – You know the pain points of RevOps, Sales Ops, or Marketing Ops professionals

• Experience building PQL (product-qualified lead) programs or usage-based scoring

• Technical curiosity – You're not a developer, but you understand APIs, webhooks, and how systems integrate

Why This Role Matters

Expansion is our growth engine. New logo acquisition is expensive; growing existing accounts is how we build a sustainable business. You'll directly impact:

• Net revenue retention (NRR) – The metric that determines our valuation

• Product adoption – Getting customers to use more of Common Room = more value = higher retention

• Sales efficiency – Your campaigns will surface warm expansion opportunities for the sales team

• Customer success – Your programs will help CS teams scale their impact

You won't just be "marketing to customers"—you'll be engineering the growth motion that determines our success.

Who You'll Work With

• Product team – Weekly syncs to understand roadmap, usage data, and feature adoption

• Customer Success – Partner on playbooks, share insights, identify at-risk accounts

• Sales (AE/AM team) – Surface expansion signals, warm up accounts, pass qualified leads

• RevOps – Align on data, reporting, lead routing, and campaign measurement

• Marketing (Demand Gen, Content) – Coordinate messaging, share assets, align on priorities

Our values:

• Be Customer-centric - We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions.

• Strive for Simplicity - We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building.

• Make it Happen - We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions.

• We’re In this Together - We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency.

Our benefits:

Our investment in caring for our employees and their families is a key part of our values and culture at Common Room:

• Competitive base compensation with meaningful equity ownership

• Health insurance including medical, dental, and vision, HSA and FSA

• We pay 100% of your employee premium and 50% of your premium for any dependents

• Unlimited Paid Time Off

• Paid Company Holidays

• Work from home policy including a laptop and support for your home office needs

• Monthly Remote Stipend

• 401(k) self contribution

• Paid Family Leave

• Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

Common Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.