Senior Regional Marketing Manager - DACH & Benelux

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

The Role

As the Senior Regional Marketing Manager, you will play a pivotal role in driving the discovery and development of lead generation channels across the markets. You will own the end-to-end local marketing strategy, execution, and performance, crafting and implementing demand strategies that identify and convert early adopters into loyal customers and brand evangelists.

What you'll do

• Strategic Leadership: Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.

• Cross-functional Collaboration: Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth.

• Campaign Ownership: Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations.

• Initiative Execution: Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.

• Growth Metrics: Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities.

• Customer Insights: Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.

• Geographical Strategy: Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective.

• Team Contribution: Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams.

• Budget Management: Track ROI and budget, influencing the allocation of marketing spend based on past performance insights.

Qualifications:

• Experience: 5-10 years of experience in regional/growth marketing within Central European markets, with demonstrated experience working in the DACH region.

• Track Record: Proven success in developing demand generation strategies and uncovering new marketing channels for growth.

• Innovative Mindset: A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom.

• Analytical Skills: Strong analytical skills with a history of measuring and enhancing marketing channel performance.

• Collaboration: Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale.

• Communication: Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders.

Language Skills: Written and verbal fluency in English and German is required; additional European languages are a bonus.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at [email protected].

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