Role Description
We’re looking for a Senior Product Marketing Manager to help grow Dropbox Core through smarter onboarding, lifecycle, and monetization programs.
In this role, you’ll partner closely with Growth Product, Design, Engineering, and Data Science to translate customer and behavioral insights into experiments, messaging, and programs that improve activation, retention, and revenue. You’ll independently own key parts of the funnel (e.g., onboarding or over-quota journeys) while working within a broader growth strategy defined with your PM and PMM leads.
This is a hands-on role for someone who likes to roll up their sleeves, run tests, and ship programs that move metrics.
Responsibilities
- Growth partnership & focus areas: Lead key moments in the Core growth funnel—partnering with Growth PM and the PMM Lead to shape and execute strategies that drive activation, onboarding, and early retention.
- Customer, narrative, and positioning: Translate customer insight into sharp narratives and messaging that help users understand value quickly and build lasting habits in Dropbox.
- Onboarding & lifecycle execution: Build cross-channel onboarding and lifecycle experiences that guide users from first touch to meaningful, repeatable engagement.
- Experimentation & measurement: Design and run experiments end-to-end, uncovering the insights and levers that meaningfully move activation, retention, and attach.
- Monetization & expansion support: Strengthen upgrade and over-quota journeys by clarifying Core + AI value and partnering on tests that drive sustainable conversion.
- Insight → roadmap input: Turn customer signals and funnel data into clear problem statements and recommendations that help shape product direction.
- Cross-functional alignment: Bring PM, Engineering, Design, Lifecycle, and Web/IM together around cohesive programs that advance our broader growth strategy.
Requirements
- 5+ years in Product Marketing or Growth Marketing for B2B SaaS or high-volume productivity products.
- 2+ years working on a self-serve or PLG funnel (sign-up, onboarding, lifecycle, or monetization) with clear ownership of specific KPIs.
- Demonstrated impact improving at least one of: activation/TPCR, D7/D30 retention, upsell/attach, or ARPU—with clear before/after measurement.
- Experience designing and running experiments: defining hypotheses, selecting metrics, partnering with Data/PM to set up tests, and writing readouts.
- Strong lifecycle and onboarding chops: you’ve created multi-touch programs across at least two channels (e.g., in-product + email) and tailored content to different roles or segments
- Excellent written communication: you can write sharp value props, in-product/lifecycle copy, and concise summaries for cross-functional stakeholders.
- Comfortable with data: you can navigate dashboards, define basic metrics, and partner with Analytics to answer questions and validate decisions.
- Proven cross-functional collaborator: you’ve worked closely with PM, Design, Eng, and Marketing partners, and can keep a project on track without formal authority.
Preferred Qualifications
- Experience in file sync & share, collaboration, or workflow SaaS.
- Background in PLG environments where product surfaces, not just campaigns, do a lot of the growth work.
- Exposure to AI-powered features and how to position/educate users on value and limitations.
- Experience contributing to reverse trials, packaging refreshes, or paywall changes (ownership not required, participation expected).
- Examples of experiment portfolios or lifecycle programs you’ve shipped (before/after, learnings, and what changed as a result).
- Some experience mentoring junior teammates or driving best practices across a pod or squad, even without formal management responsibilities.
- Experience localizing or adapting programs for multiple geos; awareness of accessibility best practices in product and marketing copy.
