Programmatic Media Consultant

What You'll Do:

Cross-Functional Collaboration:

· Collaborate with other team members to make media optimization recommendations across channels and DSPs, delivering a cohesive consumer experience and optimizing outcomes.

· Work closely with Trading Solutions Coordinator to monitor overall campaign delivery and provide optimization recommendations.

· Act as a trusted advisor to all parties communicating and collaborating effectively.

· Support the team in coordinating and organizing assets, materials, and documentation related to digital media campaigns.

Performance Monitoring & Optimization:

· Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement.

· Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization.

· Present recommendations to Sr. Trading Consultant and/or clients.

· Assist in QA and auditing of campaigns.

· Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements.

Client Service:

· Take on a small portfolio of accounts to provide training, office hours, and support for smaller clients.

· Help gather data to support campaign targeting and optimization efforts.

· Help with the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting.

· Support the placement and monitoring of pixels and trafficking of creative assets. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools.

· Build an understanding of all necessary systems and platforms within each channel, as well as specific to Goodway (Sigma, G90, etc.)

· Be resourceful when faced with new systems/platforms or constraints by asking clarifying questions, and providing workaround solutions, as necessary.

· Balance and prioritize requests based on priority and complexity.

What You’ll Bring

· A bachelor's degree in marketing, advertising, communications, or a related field is preferred.

· Basic understanding of digital marketing principles and concepts.

· Familiarity with The Trade Desk and other digital advertising platforms, such as Google Ads and social media advertising platforms, is a plus.

· Strong analytical skills and the ability to interpret data to draw meaningful insights.

· Excellent organizational skills and attention to detail to effectively manage multiple tasks and deadlines.

· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.

· Strong written and verbal communication skills.

· Strong desire to work directly with clients.

· A proactive and self-motivated attitude, with the ability to work both independently and collaboratively within a team.

· Enthusiasm for learning and staying up to date with industry trends and advancements in digital marketing.

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