Growth Marketing Manager

About Lineage

Lineage is revolutionizing real estate investing by making generational wealth accessible to everyone. We provide a modern, all-in-one platform that helps investors, property managers, and partners succeed through hands-on education, asset management, and investment property marketplace. With over $1.5 billion in transactions, we’re simplifying rental property ownership and empowering everyday people to build long-term wealth—anytime, anywhere.

Position Overview

We’re seeking a highly skilled Growth Marketing Manager to architect, execute, and scale our demand generation engine across both the investor (DTC) and property management (B2B) segments. This role is central to our next phase of growth and requires a strategic, data-driven marketer capable of building full-funnel programs, owning multi-channel paid media, optimizing lifecycle and nurture flows, and driving measurable pipeline impact.

This is a hands-on role for a marketer who thrives in fast-moving environments, is deeply analytical, understands how to build systems that scale, and knows how to turn creative ideas into high-performing growth programs. You will partner closely with Product, RevOps, Sales, and external agencies to accelerate revenue growth and expand Lineage’s national footprint.

Key Responsibilities

Demand Generation & Paid Media

• Build and execute multi-channel demand generation strategies targeting real estate investors and property managers
• Own Meta, Google, LinkedIn, YouTube, Reddit, and Native/Display advertising campaigns end-to-end
• Continuously test creatives, audiences, and messaging to improve conversion rates and reduce CAC
• Develop landing pages, funnels, and offers aligned to persona-specific journeys

Lifecycle, Email & Marketing Automation

• Architect and optimize lifecycle programs across all stages of the funnel
• Build nurture sequences for investors, PMs, returning prospects, and education-first audiences
• Implement lead scoring, segmentation, and personalization at scale
• Write high-performing email campaigns

Analytics, Reporting & Optimization

• Maintain and optimize GA4 tracking, measurement, and integrations
• Build dashboards to monitor channel performance and marketing-sourced pipeline
• Manage attribution frameworks and continuously refine spend allocation
• Partner with the Director of Marketing on revenue forecasting and KPI reporting

Content, Creative, and Brand Execution

• Ensure consistency with Lineage's brand guidelines and messaging architecture
• Support SEO efforts with content briefs, keyword validation, and funnel mapping

Website & CRO

• Partner with the Director of Marketing and Webflow resources to maintain and optimize high-performing pages
• Implement A/B tests across landing pages, ads, and email campaigns
• Improve onsite conversion rates in partnership with UX and analytics

Agency & Cross-Functional Collaboration

• Manage relationships with paid media, SEO, and RevOps agencies
• Work closely with Sales to align on lead quality, feedback loops, scoring, and routing
• Collaborate with Product, Engineering, and RevOps on data integrations and tracking
  
  

Qualifications

• 5+ years of experience in growth marketing, demand generation, or performance marketing
• Proven track record executing integrated campaigns that drive qualified leads, revenue, and measurable ROI
• Expertise in paid media across Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube, display/retargeting, and emerging channels
• Deep understanding of marketing automation and CRM systems, specifically HubSpot (workflows, scoring, lifecycle, attribution, reporting)
• Strong analytical and quantitative skills with the ability to translate data into insights and action
• Hands-on experience with GA4, UTM frameworks, Looker Studio dashboards, and cross-channel attribution
• Strong understanding of lifecycle marketing and the ability to build, optimize, and scale nurture programs for multiple personas
• Demonstrated ability to develop high-performing landing pages, email campaigns, and funnel optimizations (CRO experience a plus)
• Strong competency in Figma, Adobe Creative Suite, and creative asset development
• Ability to collaborate with design stakeholders on brand systems, visual direction, and creative testing
• Comfort with Webflow and/or WordPress for landing page builds and updates
• Basic understanding of HTML (bonus)
• Skilled at writing compelling ad copy, email sequences, social posts, and content variations
• Experience leveraging AI tools for content generation, research, targeting, and optimization
• Experience in DTC and B2B SaaS marketing is required
• Experience in real estate, proptech, investing, or fintech is strongly preferred

Additional Requirements

Candidates must be able to perform essential functions as outlined above, including but not limited to:

• Operate a computer and sit for long periods of time
• Repeat motions that may include the wrists, hands, or fingers
• Position is sedentary with occasional light lifting

Our Core Values

FUN: We create authentic moments of enjoyment with our team and customers. Winning is fun, but so is playing the game.

TRUST: We act with integrity in all aspects of our business, building confidence inside and outside our organization.

DWYSYD (Do What You Say You Will Do): We are reliable, consistent, and take commitments seriously. Accountability drives performance.

TRANSPARENCY: Clear communication and shared awareness allow us to address challenges head-on and make better decisions.

TEAM FOCUS: We leverage collective capabilities and empower others to do great things. Collaboration drives success.

RESULTS DRIVEN: We maintain constant focus on achieving measurable goals aligned with our mission and objectives.

Why Join Lineage?

Growth & Impact: We're 3x-ing our team over the next 12 months. You'll have significant autonomy, direct mission impact, and clear paths to leadership as we revolutionize how millions invest in real estate.

Remote-First: We thrive as a globally distributed team with a bias for action, staying true to our core values while defining the future of real estate investing.

Your Opportunity: We're making institutional-grade investing accessible to everyone -- work that's both technically challenging and deeply meaningful.

We're looking for: Ambitious people excited to tackle big challenges. No "perfect" candidate exists—we encourage applications even if you don't check every box. Lineage is where you grow professionally while contributing to something bigger than yourself.

Compensation and Benefits

Salary Range: $100,000 - $120,000 per year, commensurate with skills and experience

Equity Grants: Ownership opportunities through our employee equity program

Flexible PTO: Take time when you need it

Remote-First: Work with a high-performing, distributed team

Health Coverage: 75% company-paid medical, dental, and vision insurance

Lineage is committed to creating an inclusive and respectful work environment where everyone brings their authentic self to work. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected status under applicable law.