Content Marketer (Product)

We're looking for a content creator who's passionate about bringing software products to life through standout visuals, demos, and videos.

This is a hands-on, content-heavy role focused on creating product assets that grab attention, clearly communicate value, and cut through the noise in competitive markets.

You’ll have the freedom to develop and experiment with new formats and styles of product storytelling—from interactive demos to high-impact short-form videos—while working closely with the design and marketing teams to ensure every asset is polished, on-brand, and built to drive engagement. If you’ve worked on product-focused content before and want to deepen your craft, this role is a chance to build world-class product content that fuels campaigns across social, email, ads, and beyond.

What You’ll Do

• Produce pixel-perfect product demos, videos, and visuals that highlight key features and communicate product value instantly.
• Experiment with new content formats and flows, figuring out which screens, data, and user scenarios resonate most.
• Create content for multiple channels — including social media, email campaigns, paid ads, etc.
• Collaborate with design to apply brand standards and leverage Figma files for product updates.
• Edit and sequence videos so the most important value hits in the first few seconds.
• Fill demos with realistic, customer-relevant data and polish every interaction (e.g., smooth mouse movements).
• Build reusable templates and content patterns that scale with product releases.
• Partner with the Growth Marketer to test, measure, and iterate on content performance.
• Use customer data, sales demos, and case studies to refine product-focused visuals and demos.

What You Bring

• 3–5 years of experience in content creation, product storytelling or related roles.
• A portfolio showcasing polished product-focused videos, demos, or visual assets.
• Strong experience with video production and editing skills including sequencing and motion.
• A knack for creating fresh and attention-grabbing formats that stand out.
• A love for detail: smooth motion, perfect layouts, crisp UI representations.
• Familiarity with modern design, video, and AI content tools (see below), with the ability to quickly learn new ones.
• Comfort working in a fast-paced, iterative environment where testing and optimizing are part of the daily rhythm.

Tools You Will Use (Ideal Experience)

• Demo & Video Production: Arcade (interactive demos), Screenstudio, Capcut, Descript, Premiere.
• Graphics & Design: Figma, Canva, MidJourney, ChatGPT for visual ideation.
• Copywriting & AI: ChatGPT, Claude, AirOps for AI-assisted writing.
• Data & Organization: Google Sheets, Metabase (to analyze product usage), Notion

How This Role Fits into the Team

This role is part of the marketing team and reports to our Growth Marketer. While the Growth Marketer sets campaign strategy and goals, you’ll own the creation of product-focused content (demos, videos, and visuals) that bring those campaigns to life. You’ll work closely with design and product teams to ensure every asset is visually polished, on-brand, and aligned with growth objectives.

Compensation

$70,000 - $80,000/year depending on experience in addition to our amazing benefits package and opportunities for growth.

We encourage individuals from underrepresented backgrounds, including women and minorities, to apply for this position. We believe in creating a diverse and inclusive workplace and welcome candidates who may not meet every listed requirement but are eager to contribute and grow within our team. Even if you don't meet every requirement, we still encourage you to apply.