Director of Product Marketing

At NetBox Labs, our mission is to make it easier to build and manage complex networks. As a product company, we do that by developing innovative software for network professionals delivered on-premises and in the cloud.

We are seeking a Director of Product Marketing to be at the center of our product and go-to-market execution. Reporting to the VP of Product, you’ll partner closely with Product, Sales, and Marketing leadership to define portfolio-level narrative and messaging, lead product launches, and ensure our products resonate with enterprise, mid-market, and practitioner audiences.

This role is ideal for a senior product marketer who enjoys being hands-on, thrives in fast-moving environments, and is motivated by shipping work that directly supports revenue, adoption, and how NetBox Labs shows up in the market.

What You’ll Do

• Define and evolve NetBox Labs’ core product and portfolio narrative as the company scales and expands into multiple products

• Establish clear positioning, messaging, and value propositions across products, audiences, and use cases

• Translate technical capabilities into buyer-specific narratives for different buying centers, balancing depth with clarity

• Ensure consistent storytelling across the website, product launches, sales motions, and external communications

• Lead product launch strategy and execution, including launch frameworks, readiness, and success metrics

• Partner with Sales on enablement including persona development, talk tracks, objection handling, proof points, and competitive battlecards

• Collaborate with Marketing on analyst relations and broader go-to-market initiatives

• Deliver ongoing competitive and market intelligence to inform product and GTM strategy

• Establish product marketing frameworks, processes, and best practices from the ground up

What We’re Looking For

• 8+ years of experience in Product Marketing or related roles in enterprise technology sector with 3+ years of experience in high-growth startup environments

• Proven experience supporting B2B SaaS products in complex technical domains such as Networking and Infrastructure, Security or Observability

• Strong experience with sales-led enterprise and mid-market go-to-market motions

• Strong written and verbal communication and influence skills. Exceptional ability to create buyer- and executive-level messaging grounded in technical products

• Deep understanding of marketing fundamentals, including segmentation, targeting, positioning, and messaging

• Demonstrated experience leading cross-functional teams and aligning multiple stakeholders

• Analytical mindset with the ability to use data to drive decisions and measure impact

• Comfortable operating in ambiguity and building structure where none exists

Bonus Qualifications

• Experience marketing open-source–based commercial software

• Exposure to product-led growth (PLG) motions

• Prior experience building or scaling a product marketing function