Main Responsibilities

Generate insights and data-driven ideas for customer loyalty and retention.
Prepare and execute marketing communication plans for existing users: sales promotion activities, brand and product communication.
Create briefs and initiate tasks for content and design teams to produce high-performing marketing communications for customers.
Collaborate closely with the technical retention team to ensure a smooth campaign launch and effective test execution.
Perform day-to-day email and in-app notification marketing activities.
Track and report key metrics while suggesting ideas for improvement.
Cross-team collaboration: Partner with product, legal, reputation, and other marketing teams to align lifecycle communications with business goals.

Core Requirements

3+ years of experience in product marketing, customer loyalty, retention, customer experience, value management, or similar role
Higher education background in marketing, international business, communication, consumer psychology, or user behavior
Experience in planning and executing initiatives across onboarding, activation & engagement, cross-sell, and retention.
Hands-on experience with direct marketing channels including email, push, and in-app notifications
Experience in working with user segments and target groups to optimize communication effectiveness
Proactivity, ability to adapt and work in a fast-paced environment, while tackling complex tasks. Effective communications with colleagues and senior leaders
Fluency in English.

Salary Range

Gross salary 1900 - 3700 EUR/Month