About the role:

• Manage the Marketing team, function, operations and budget. 
• Develop brand, demand generation, ABM and lifecycle programs, aligned to our ICP and growth goals.
• Collaborate with sales and product teams to ensure consistency in messaging and effectiveness in go-to-market strategies. 
• Develop brand, platform and persona value-based narratives. 
• Own AEO/SEO, CRO, and paid channels, focusing on predictable funnel growth. 
• Refine our digital buyer journey, nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and an ecosystem of AI-first platforms).
• Own Plexus’s HubSpot and conversational AI instance, ensuring campaigns and processes scale with our growth
• Develop thought leadership and persona-based content programs (e.g. articles, guides, webinars) that drive engagement and results. 
• Deliver successful conferences and executive events. 
• Track and measure campaign effectiveness and marketing performance, using data to make informed decisions.
• Optimise our sales hand-off process, providing SDRs with better insights to boost the acceptance of sales leads and opportunities by 30% or more.

Your Background

• You’re ready to lead a Marketing function with 8+ years in B2B marketing leadership, ideally in SaaS, tech, or even better, legal or financial tech.
• You’ve built and executed digital-first marketing strategies that drive real results, and you know what best-in-class demand generation looks like. 
• This role is a mix of strategy and execution - one day, you’ll be deep in campaign performance data, the next, you’ll be brainstorming high-level marketing plans with senior leadership. You know how to partner with Sales and work cross-functionally across GTM teams. 

We'd love to hear from you if you're

• Strategic and self-driven: You take full ownership of marketing outcomes, identify high-impact opportunities, and confidently set direction without needing close oversight.
• Reliable and execution-focused: You manage multiple campaigns and initiatives at once, balancing strategic intent with flawless execution. 
• Flexible and adaptable: You’re comfortable with change. You pivot quickly when priorities shift and bring stability to fast-moving environments.
• Clear and persuasive communicator: Whether it’s aligning senior stakeholders or writing compelling narratives, you bring people on the journey.
• Commercial and impact-led: You combine strategic thinking with a sharp focus on measurable outcomes. You care about results and know how to get them.
• Growth and demand at the core: Your background and inclination is in growth and digital marketing. 
• Open and growth-minded: You take feedback seriously, invest in your own development, and lead by example. 
• Bonus if: You’re familiar with HubSpot and Salesforce and know how to use them to connect marketing to revenue.

Why join Plexus

• Own your work – This is your chance to lead key initiatives and drive real growth.
• Move fast – We’re a growth-focused scale-up, meaning you can build, test, and iterate quickly.
• Make a difference – Be part of a team that’s redefining legal tech.
• Grow with us – Career progression is huge here, and we invest in our people.
• Learn from the best – You’ll work closely with an experienced and supportive leadership team.
• Hybrid work model – Three days in the office, two from wherever suits you.