Senior Performance Marketing Manager - Paid Media

About the role:

We are looking for a strategic, results-driven Senior Performance Marketing Manager to lead our performance marketing efforts in Mexico OR Canada and drive customer acquisition and business growth through Paid Media (paid search, paid social and other performance channels).

This role will own the end-to-end strategy and execution of performance marketing campaigns for a region such as Mexico, Canada, Public Sector, depending on the candidate location and expertise, with a focus on building full funnel paid media campaigns, rigorous experimentation, optimisation, and delivering measurable impact on pipeline and revenue. You'll play a key role in scaling our search ads and paid social campaigns across Google Ads, Microsoft Ads, Linkedin, Facebook, and experimenting with new performance channels.

The right candidate is both strategic and hands-on, analytical, and excited to uncover new growth opportunities while continuously improving cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms. This is a high-impact role that’s critical to achieving our growth goals in a complex, multi-market environment, and an ideal opportunity for someone who thrives in fast-paced environments, loves data-driven problem solving, and is motivated by owning outcomes from start to finish.

This is a remote position open to candidates residing in the US.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Develop and execute a data-driven customer acquisition and expansion strategy across Google Ads, Microsoft Ads (Bing), Linkedin, Facebook, and other performance marketing channels.
• Experiment with new channels to uncover new growth frontiers.
• Adapt and localise global performance strategies for specific regional markets, ensuring cultural relevance and language accuracy, while architecting bespoke region-first campaigns tailored to unique regional market dynamics and buyer behaviours.
• Own end-to-end campaign strategy and execution - from ideation and audience targeting to ads trafficking, creative optimisation and performance analysis.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies.
• Leverage performance data to inform keyword selection, ad copy, ad creatives, campaign structure, and bidding approaches that drive performance and efficiency.
• Analyse and present campaign results, implementing recommendations to optimise performance and identify new growth opportunities.
• Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Team to create integrated campaigns to achieve our goals.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years hands-on experience with Paid Search and/or Paid Social; Programmatic Display, ABM, Affiliate, and landing page optimisation experience is a plus.
• Skilled in building campaigns and ads directly in platform-native tools (e.g.,Google Ads, Microsoft Ads, Linkedin, Facebook, 6sense).
• Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
• Skilled in trafficking ads, implementing tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
• Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritise roadmaps.
• Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a strong focus on high-impact, high-return initiatives.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
• Bachelor's Degree.

Ideal Candidate:

• • Experience working with both SMB and Enterprise segments is highly valued.
  • A deep understanding of B2B attribution models and the non-linear buyer journey.
  • Fluent in Spanish