Sr. Customer Marketing Manager - References

About the role:

We are seeking a strategic and customer-focused Senior Customer Marketing Manager, References to build and scale a world-class customer reference program. This role is pivotal in amplifying the voices of our customers, driving advocacy, and empowering our go-to-market teams with impactful customer stories. You will design and manage the processes and infrastructure that enable our customer advocates to shine, directly influencing Samsara’s growth, retention, and market leadership.

This is a remote position open to candidates residing in Canada.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. You should apply if:

In this role, you will:

• Expand the advocate network: Build a diverse and dynamic advocate base that reflects our global customer footprint. Drive ongoing recruitment through strategic campaigns, collaboration with Sales and CS teams, and direct customer outreach.
• Manage and scale the customer advocate database: Ensure the database is a reliable source of truth with up-to-date profiles and engagement data, enabling internal teams to efficiently self-serve and find the right advocate for their needs.
• Lead the customer reference program: Evolve the program to meet growing demand across go-to-market teams. Maintain and enhance reference management systems in partnership with Marketing Ops, streamline workflows, prioritize requests, and deliver exceptional customer experiences.
• Empower Sales to win more efficiently: Integrate references into the sales cycle to boost win rates and shorten deal times. Partner strategically with Sales to deliver the right customer references at the right time through hands-on support, self-service options, or ongoing advocate engagements, while ensuring a seamless and positive customer experience.
• Drive program adoption and enablement: Develop documentation, create training materials, and run enablement sessions for cross-functional teams. Ensure seamless adoption across global regions and address stakeholder issues as they arise.
• Foster advocate engagement at scale: Establish lifecycle-style approach to continuously engage advocates, going beyond one-off references or acts of advocacy. Build a sense of community among advocates that strengthens the Samsara brand; this may include but is not limited to a clear reference program onboarding process, gamification, rewards, and a customer-facing portal.
• Measure and optimize program impact: Analyze program performance to improve reference efficacy, drive adoption, and align with business goals. Gather feedback from internal stakeholders and continuously refine the program for maximum impact, leveraging AI and automation workflows to optimize efficiency and performance of the program.
• Be a Culture Champion: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years of experience in customer advocacy or marketing program/project management
• Experience with CRMs (e.g., Salesforce) and advocacy platforms (e.g., ReferenceEdge) and AI solutions
• Passionate about elevating the customer experience and building lasting relationships
• Thrives in an agile, fast-paced environment with multiple moving priorities
• Exceptional organizational skills and the ability to manage complex projects with competing deadlines
• Leverage strong interpersonal skills to navigate cross-functional teams and influence stakeholders at all levels
• Outstanding written and verbal communication skills, with a keen eye for detail
• Strong analytical skills to evaluate the impact of the customer reference program and its contribution to achieving key business objectives
• Bachelor's degree or equivalent experience is required

An ideal candidate also has:

• Experience organizing customer-facing events, such as webinars, conferences, or speaking engagements, to elevate customer advocacy.
• Ability to leverage data and analytics tools like Google Analytics or Tableau to measure program impact and optimize strategies.
• Expertise in engaging customers through social media campaigns and community-building initiatives to amplify brand presence and loyalty.
• Strong cross-functional collaboration and storytelling skills to drive alignment and inspire both internal teams and external advocates.